Some say that you’re not a real affiliate until you join one of the “big three” affiliate markets: making money, weight loss, or dating. Why is that? Because these are the biggest, most profitable, as well as most competitive markets possible, and if you can make it there, you can make it anywhere.

So today, we want to show you a possible entry point to the dating market by reviewing one of the most recognizable operators – the Cupid plc Affiliate Network.


The biggest benefit of working with Cupid plc is that you get much more than just a single dating site. First of all, the network has a user base of over 54 million people in 58 countries, which proves that they can provide quality services to everyone regardless of their location or personal preferences.

Their products target different niches, age groups, and social interest groups. No matter if you want to promote mainstream dating sites, something more kinky, or anything in between, you can find a suitable offer.

Also, Cupid plc leverages the mobile side of the internet by providing their services through iOs (iPad, iPhone) and Android apps, as well as social media (Facebook apps).


The dating market has one problem in general, and it is visible with Cupid plc too. It’s kind of difficult to promote this type of offers to women.

Online dating is still dominated by men, so some sites don’t even ask women for any kind of payments. Also, even though Cupid plc has an impressive number of 20 affiliate managers you can work with, you can only communicate in English, which can be a problem for some international affiliates.

Best For

The offers Cupid plc provides work best with traffic consisting of males, over 25 years old, from countries like (in order of priority): the US, the UK, Australia, and France.

Affiliate Revenue Model

The rules at Cupid plc are pretty simple. You can earn money through a number of different ways:

  • Pay per lead program, where you get up to $19 per each confirmed registration.
  • Pay per sale program, where you get up to $135 per each paid order.
  • Percentage program, where you get 90% of each paid order (+ a bonus for each confirmed registration).

You can get paid via a bank transfer, check, PayPal, Alertpay, or Payoneer. The payment threshold is $50 and the payments are sent once a month. (If you’re a high performer, you can get paid weekly).

Finally, the reported conversion rates sit in the area of 5-7% (leads in sales).

Top Promotional Tools

The best performing promotional creatives are: banners 300×250, 728×90, 160×600.

There’s an entire gallery of these banners available in the affiliate area upon registration.


Users can sign up to one of Cupid plc’s products all over the world, but the best performing markets (as noted above) are: the US, the UK, Australia, and France.

Also, the best performing product currently is – a relaxed dating and chat website for singles.

The Bottom Line

In the end, Cupid plc sounds like a good choice for every affiliate who wants to do business in the dating niche. They have great promo tools, good conversions, high average customer lifespan (6 months), and one of the highest payouts in the industry.

Speaking of payouts, they are not fixed, so if you can manage to bring good volumes of targeted traffic and sales, you can get an even better deal. Just contact your affiliate manager and see what the possibilities are.


Ready to promote Cupid plc Affiliate Network? Sign up here.

Want to ask a question about Cupid plc Affiliate Network first? Contact us.