One of the most sought after and successful niches for affiliate marketers to dive into is the dating niche. Dating offers are every where, and they are paying good money for free and simple signups. The bottom line is, as long as there are single people in the world, dating offers will always be one of the top performers. There are even reports that suggest the online dating industry will be a $2.4 billion industry by 2015!
It’s actually quite easy to throw up a dating campaign and seeing some leads trickle in… but finding long term success with dating campaigns is another story. With so many people promoting these sites and so much competition out there, its a wild niche to be in. New dating sites pop up every day, which makes it easy for you to quickly promote new sites and make a quick buck, but finding long term success in the dating niche is a skill only a few can master.
To make it in the world of online dating, you need to know how to create landing pages that convert, and how to properly target your audience and build landing pages that are specifically for them. Even if you don’t know how to writing winning ad copy or design landing pages, there are plenty content creation and outsourcing services available for you to choose from.
In the meantime, let’s focus on the three step process you will need to take to create winning dating landing pages.
Step 1: Find a Dating Offer to Promote
Since there are a ton of affiliate networks and different dating offers for you to choose from, it’s best to see what offers are out there. Compare the different offers available, what their signup requirements are, and the demographics and countries they accept leads for. Refer to our “Get Highest Payouts” and “Top Dating Affiliate Programs” posts for where to look up the many different dating offers out there.
Step 2: Creating Your First Landing Pages
There are two ways to promote any dating offer. You can send traffic directly to their landing page, or you can build your own landing pages to pre sell the process. If you are going to target single seniors living in Florida who are male and looking for females, you would do much better creating a landing page with this information then sending them to a generating dating sign up page.
For more tips and information on creating your own landing page for ad campaigns, check out the following posts:
- Using Landing Pages for Your Ad Campaigns
- Create Landing Pages that Convert
- Download a Free Landing Page Template
- Quick Tips to Improve Landing Page Conversions
Step 3: Getting Your Social Network Ads Live
The best places to run dating offers are through social networks like Facebook and Plenty of Fish. Since you can target your demographics through their self serve advertising platforms, you can create amazing campaigns and landing pages that work hand in hand. On Facebook you can target users who are single and looking for specific genders, while Plenty of Fish is a whole social network of people who are looking for their perfect match… a perfect place to start running dating ads.
Be sure to check out some of the great posts below for creating ad campaigns on Facebook and Plenty of Fish.
- Creating Your First Plenty of Fish Ads Campaign
- Three Tips for Better Facebook Ads Campaigns
- Split Testing Your Facebook Ads Quickly
Learning from the Best Landing Pages Around
One of the best ways to find out what’s working is to see what the top dating companies are currently doing with their ad campaigns. An excellent post to see a full breakdown of what’s working in the dating niche is on my “7 Killer Landing Page Tips for the Dating Niche“, which covers everything from geo-targeting, using the right pictures, time stamps, exclusivity and more.
This post was written by Zac Johnson
To learn more about how to maximize revenue potential and build a successful blog, please visit my affiliate marketing blog at ZacJohnson.com or follow me on Twitter @moneyreign.