As you already know, there are a ton of different affiliate networks out there, with literally millions of offers between them. Not all offers are created equally. Some offers are built specifically for unique traffic sources, while other campaigns can accept multiple sources for traffic. In this post we are going to break down a few of the most use advertising methods when it comes to affiliate marketing.
Search Engine Advertising
One of the first, and original forms of advertising is “Search Engine Marketing”, also known as pay per click advertising. Everyone knows Google, Yahoo and Bing as the major search engines, and there are plenty of smaller directories and search engines out there as well. While the majority of listings in the search engines are free and organic, a great deal of the listings are also paid advertising spots. Through the use of pay per click advertising in the search engines, an advertiser can create ad campaigns for their web site listings to appear when a visitor types in any specific search (ie: if someone searches for “books”, then Amazon.com ads will likely appear). The way advertising works in the search engines, is on a pay per click model, where you bid against other advertisers for the same competing terms. Lastly, search engines like Google will also use a “Quality Score”, which will result in higher/lower pricing for your ad campaign, based on the overall quality of your web site you are advertising.
For nearly ten years everyone has been saying, “this is the year for mobile advertising”. Finally here we are in 2012 and the mobile advertising trends are finally catching wild fire. With the massive growth of smart phones like the iPhone and Droid, more people are download apps and shopping right from their phone. Don’t focus all of your energy on the app market, think about all of the web sites that are getting views on mobile devices as well, in addition to the massive volume of advertising being served up on these sites for mobile viewers. It’s a new type of advertising and a lot of money is being spent in this area to get web sites mobile optimized, while also targeting mobile users who are ready and willing to use their phones for purchases and more.
Pay per click marketing was always one of the most attractive ways to get your web site and brand out there. When people searched for a term, you knew they were interested in what they were looking for. However, with such a broad market and everyone using search engines, ppc marketing became very competitive and expensive over the last several years. With this change, many people focused their advertising efforts on “Media Buying”, which is the ability to create massive ad campaigns across several networks of sites or traffic sources, usually through banner advertising or popunder advertising. Media buying has become so attractive lately, because it gives the advertiser the ability to create and scale massive campaigns, while also allowing them to target on niche sites and create and split test multiple ad campaigns. Through targeted advertising and creating ad copy that draws attention, media buying has become one of the most profitable and scalable advertising promotions around.
Over the past several years, blogging has taken on a life of it’s own, along with a whole new purpose and reputation. Years back, blogging was just a fun way to write notes online and maybe act as your personal online diary. Today blogging is one of the most used forms for creating web site, generating revenue and landing pages. With the advancements in WordPress, it’s now easier than every to setup your own hosting, domain name and setting up your blog in just minutes. Using a blog for revenue generating purposed can vary heavily, anything from building a quality content site that turns into a brand of it’s own, creating a review based web site, download landing page themes for pushing ad campaigns, or even to run those fake testimonial landing pages that you see everywhere pushing weight loss campaigns. In the end, blogging and WordPress are two extremely powerful components of advertising and should not be forgotten by any advertiser.
MySpace, Facebook, Orkut, FriendFinder… I’m sure you’ve been a member of a few of them, they are all social networks. The way advertising works on social networks is unlike anything marketers have had access to before, primarily with Facebook Ads. Since there are over 800 million users on Facebook, nearly all of these users are providing some very valuable demographic information about themselves… which is then targeted through their self serve advertising platform. While the advertiser will never be able to know the individual they are advertising to directly, they can create ad campaigns built specifically for their target audience (ie: gender, age, location, interests, marital status). Using this information, Facebook Ads and other networks like Plenty of Fish have quickly changed the way affiliate marketing advertise and target their audiences online.
PPV / CPVAdvertising
Lastly, we have PPV / CPV advertising, which has also been a widely growing trend over the past few years. Just like media buying, PPV (pay per view) and CPV (cost per view) advertising allows the advertiser to create their own ad campaigns and ad copy based on who they are trying to target, and what web sites they want their ads to display on. This type of advertising is mainly focused on pop under advertising, which is the results of some type of download or software that may be running on an individuals computer. The advertising model just like search engine ppc advertising, in that it is a bidding process, but on a “per view” basis, and on actual web sites, and not just keywords or search terms.
Resources: PPV Guide
How to Make Use of Different Advertising Models
With so many different advertising methods, how are you supposed to know which is right for you and your business? Simple, try them all! While I don’t want you to try and be the jack of all trades, I don’t want you to miss out on potential advertising that you could be missing out on. If you are succeeding or failing with an offer, try it in another advertising channel above and see how it works for you. Don’t forget, different offers will perform differently depending on how they are being advertised. Focus on your ad creatives, targeting the right audience and split testing your ad campaign til you see numbers that work for you.
About Zac Johnson
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and Affiliate Marketing blog, as well as the founder of PPC.org. Follow me on Twitter @MoneyReign.