Trust is a crucial element to improving your chances at making a sale with your affiliate offers.
People need to trust in your information, intentions, and recommendations.
Generally, trust comes through your actions – show that you can deliver real value and people will begin to follow your message. However, there are external elements to building trust that people need to see and read in order to take your word at face value.
In this post, we’ll share five of these elements that will aid in building trust on your website. Each require just a few minutes to product but can have substantial impact on removing the barriers of buying when people land on your site (which means more money in your pocket).
#1: Thorough ‘About’ Page
The ‘about’ page isn’t just a place to toot your own horn but to distill trust in the visitor – and yes, people do check out the about page. This page of your site should come with a cross sample of what visitors can expect in your information/products, who you are, your intentions, and how to get in touch. The page doesn’t need to be novel in size but should cover as much information to give a proper example of what you have to offer and why people should listen to your message.
#2: Clean, Modern Design
It’s 2013 which means that there is no excuse to have a clunky, ugly website. There are thousands upon thousands of great design templates to choose from and the same can be said about web design programs and freelancers seeking web design work. A clean, modern design will show that you’re operating with the best intentions and ahead of the curve; you’re here for the long-haul. Attractive design, fluid navigation, and cross device compatibility will keep users on your site for a longer time which allows them to dig deeper into your content and message; doing this will help promote your trust signals.
#3: Multiple Contact Methods
Every website should come with multiple contact methods such as email, Skype support, live chat, instant messaging, and social connections. You may not employ them all but it’s recommended that you go for at least two or three. Having multiple contact methods in place will relieve the stress that visitors get when trying to get in touch. Some individuals loathe email and would like a quick response via Twitter while others seek video chat through Skype. Don’t miss out on an affiliate sale because you’ve set barriers for potential buyers to be in touch – go with multiple methods.
#4: Testimonials and Social Mentions
Pull testimonials and screen caps of those that triumph your brand and information. Go over to your Facebook page and ask your followers what they think of your site and offers – screengrab those responses or copy the text then turn the responses into testimonials for your site which could be displayed in the sidebar, about page, or a section dedicated to testimonials. Alternatively, email some of your most loyal followers and solicit a testimonial which can be used on your product pages, reviews, and other important areas of your site which garner the highest attention. People look for reviews and testimonials where others have already taken the leap because it affirms their decision to make the purchase. Likewise, display your social subscriber count since people want to know how popular and authoritative you are in the niche.
#5: Trust “Badges”
Consider subscribing to one of the bigger “trust” agents which allows you to display badges on your website for security and ratings. Services like Verisign, GeoTrust, ResellerRatings, or TrustGuard come at a price but will do regular scans on your site for malicious code which could put your visitors at risk. These badges are mostly seen on eCommerce sites but can become commonplace if you’re selling information products directly through your website. The cheaper alternative is to get verified on Paypal and use their badge which will often do the trick.
Over to you …
What do you feel are the most important elements to building trust on a website?