The Best Advice For Email Subject Lines You Will Ever Learn

An email subject line can singularly determine if a recipient opens your email and engages or sends it straight into the trash. Despite the importance of a strong subject line, many people fail to understand the science behind creating an immediate sense of engagement on this front. A recent study...

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Grow that List: Proven Strategies for Increasing Opt-Ins

The money is in the list. Though the saying is old and tired it still stands the test of time because once you have people following you through direct channels (email) you no longer have to bend to the will of social networks, search engines, and risk it with advertising....

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How-To Get Past Spam Filters In Your Email Marketing

There’s nothing worse than loading up an email, sending it out, and it hitting the spam folder of your recipients. Spam folders instantly put a block to your email marketing efforts which is often the bread and butter when it comes to earning affiliate commissions. Doubly worse is when you’ve...

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Oh Canada: New Anti-Spam Legislation

New anti-spam laws for Canada have been put in place. The Canadian Anti-Spam Legislation (CASL) helped push a regulation which targets emails, texts, and other forms of social media interaction that would be considered “commercial” in nature [1]. The following is what they’re going after: “The intent of the new...

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Targeted Email via … Real-Time Weather?

OKCupid is a free dating site so as you can expect they’re going to collect a lot of little details about you such as your age, location, and interests. But I’m not here to talk about the site. I want to show you something that I noticed with their recent...

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What Should I Do with My Newsletter?

A lot of Internet professionals, marketers, and business owners will tell you the same thing time and time again: you’ve gotta build a list. So you do. You start collecting some emails, things are going swell, but there’s a problem … You don’t really know what to do with your...

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This Email Earns Money. This is How It Does It.

I, like many marketers, subscribe to a variety email lists not just for the information and updates but to keep tabs on the competition. I am an active practitioner of creating swipe files (see my post on creating and using them). These files allow me to keep tabs on the...

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Affiliate Quick Tip: How to Tame and Conquer Your Email Inbox

Your email inbox. It can fill up quite fast. Over time, if you’re not constantly monitoring, deleting, and responding to the emails you can feel overwhelmed to the point where you start ignoring them. Add in the fact that they’re very distracting if you leave it open in a tab...

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Six Little Ways to Get More out of Your Email Marketing

Your email list is pure gold – as long as you’re willing to put in the time and effort. You may have set one up, created a freebie, added an opt-in, set the autoresponder, and basically left it to its own. That’s a shame because the list is really where...

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Google may have Inadvertently Screwed Up your Email Marketing

A new change to Gmail has gone live (for many users and eventually all of them) and with it comes a new format which divides emails into different tabs. The defaults include: Primary – For emails between friends, family, and colleagues Social – For those emails associated with your social...

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