Online shopping is a very big deal.
However, one setback of shopping online is that you don’t get to hold the product. The fact you can’t physically interact with a product causes a small hurdle for online sellers.
Sellers have to convey the value of the product, engross them with imagery, and convince buyers that what they see is how they imagine the product to be.
This brings us to the topic of this edition of easy affiliate income – we’re taking a look at the use of comparison shopping tables to make some very niche affiliate commissions.
Q: What’s one of the worse possible experiences for a consumer?
A: Buyer’s remorse.
This causes problems, such as:
- It makes consumers skeptical before they make a purchase
- It burns them on the purchase so it’s unlikely they’ll return for repeat business
- It gets them vocal about the experience which could persuade others to avoid the business
The annoying thing is that it’s often not the fault of the seller. The customer may have simply not done enough homework, on the product, and so the fault lies on them.
However – like shopping guides – we, marketers, can decrease this chance of buyer’s remorse, educate our visitors, and earn a little extra in the process.
This is done through comparison shopping tables.
Here’s a scenario:
John operates a website dedicated to tablets. The usual content he produces includes news, tutorials, reviews, and opinion pieces. The reviews are the bread and butter because it helps him rank for those terms and is a vehicle for his affiliate promotions.
John noticed that many visitors were having trouble understanding the differences between many of the models he covered. The specs and benefits of each laptop were, at times, very similar and the fact the site operates like a blog makes it difficult for people to search for the alternatives without having to dig deep into the archives.
To alleviate the issue – John creates a page solely dedicated to showing a comparison shopping table which displays each of the models he has reviewed, their specs, additional information, and affiliate links to stores. Visitors, now, can pop onto the page and see everything in one place but also have the ability to look at the specific reviews if they decide to learn more.
This type of easy affiliate method works because it helps consumers overcome the hurdle of comparison shopping since it’s all in one place. The table also allows you to build search engine placement with your reviews since they are a part of a silo page.
The great thing about these tables is that you can also embed them into specific posts, share them on other websites, easily modify the listings, include alternate options based on pricing and features, and also use it as an additional earner via sponsorship listings.
Here’s the thing: most of the information needed to create the table is already there.
If you are just getting a start in a niche then it means you’ll need to begin collecting data but if you’re already established than it’s likely you’ve done a few reviews and can probably list products off the top of your head.
Whatever level you’re at – here’s how you could do it:
1. Make a list of the products related to your niche. Divide this list into separate categories based on the type of product. Also, list high, medium, and low level alternatives for each of the products you plan to feature to give visitors the greatest list of options depending on their income bracket.
2. Hire a virtual assistant and have the individual collect all the data about each of the products you’re going to list – items like specs, features, pricing, etc. Otherwise, do this on your time. You can’t have too much information so get every bit you can.
3. Purchase a pricing table plugin/script, create one from scratch, or hire a developer to make one for you. It would be worthwhile to have a backend for the table which allows you to easily add and modify listings without having to manually manipulate the code each time.
4. Create a new page for your website and embed this table. Likewise, depending on the functionality of the table, you can add smaller selections to individual posts which you have mentioned several products – this gives it a nice, clean look.
5. Make mention of this new comparison shopping table in any instance you can whether it’s including a link within new blog posts, displaying a nice graphic in the sidebar, or going back through your previously published content to add in links. Also, share this page on your social media accounts and consider embedding the table onto your Facebook fan page.
With a bit of work collecting and inputting the information, getting it displayed on the site, and doing the rounds to promote the new page – your comparison shopping table should prove to be a great little income earner.
What do you say? Is it something worth giving a try?