I was reading a blog post by a friend of mine who is quite the
SEO guru and he was really re-emphasizing the importance of choosing the right keywords and then sticking with that plan when you source and build in more content to your site. Often times choosing the right content, and then attaching the right anchor text is a simple practice that gets lost as a site grows. More on this over at
Medianonis.net (as featured in CAP Magazine)