Hi, generating traffic is actually the easy part, beleive it or not. easy in the "technical" sense of things you need to do, but hard in the sense that it can be extreemly time consuming. I suggest you start reading on search engine optimization (
SEO). Essentially, this deals with ways to code your site so search engines understand it better, and also how to maximize keyword performance by how you code your pages and how you get other sites to link to you. Soliciting for links is a long, boring and repetitive process, but it does work when it's done properly.
Start with
http://www.seomoz.org/article/beginners-1-page