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04-25-2008, 10:38 AM

I recently went to the CAC gaming conference in Amsterdam and I brought with me some very nice Track Jackets to give out. It worked terrificly and was a very cost effective way for branding.

I also run PokerAffiliatePrograms.com which is a resource and community just for poker affiliates. So naturally, at this conference there were hundreds of people we wanted to get our brand in front of.

We could have spent $5k - $10K on a booth in the convention hall. But instead we spent only $1K on these jackets. Everywhere you looked, there were people wearing these with our logo and brand on it.

I am a big fan of doing this. The only suggestion I have if you want people sporting your gear is to get quality gear. That's why we chose track jackets versus boring T-shirts.

04-25-2008, 10:38 AM	#2 (permalink)
Jeremy Guest Posts: n/a	I recently went to the CAC gaming conference in Amsterdam and I brought with me some very nice Track Jackets to give out. It worked terrificly and was a very cost effective way for branding. I also run PokerAffiliatePrograms.com which is a resource and community just for poker affiliates. So naturally, at this conference there were hundreds of people we wanted to get our brand in front of. We could have spent $5k - $10K on a booth in the convention hall. But instead we spent only $1K on these jackets. Everywhere you looked, there were people wearing these with our logo and brand on it. I am a big fan of doing this. The only suggestion I have if you want people sporting your gear is to get quality gear. That's why we chose track jackets versus boring T-shirts.