We all know that original content both helps in
SEO and user retention. The question a lot of people have is how often they should post something new. There are a couple of things to keep in mind as you decide what balance works best for you.
First off, you want to make sure you are not flooding your site. If you post too often, users may feel like they can not keep up with all the new posts. With the popularity of RSS feeds and twitter accounts it is really easy to stay updated on your favorite websites, but no one likes to have 8 of the last 10 updates from one site. The exact number of posts per week is very specific to the amount of unique and return visitors to your site, so in the end, you will have to make that decision to fit your needs.
Second, you should stay fresh and avoid duplicating ideas. A big challenge for many affiliates is posting unique content that is interesting over the long run. Many a time a new website will start with a bang and after a few weeks run out of topics to post on. Make sure you have plenty to talk about. If you need new ideas, participate in forums like this one and stay up to speed on what is going on in the industry by checking out news sources. If you are ever really desperate, you can try hiring someone to write copy for you. There are plenty of people out there willing to help you for a reasonable price. (usually between $20-50 per article of 400-500 words)
Finally, make sure you have time to make the content awesome. Never rush it. The main thing that separates you from all of the other sites out there is YOU! Make sure your posts convey your unique voice and are completed in a professional manner. Spell check, fact check, double check and then check it all again. A few typos and some false data can cost you users so always do your best.
I hope that some of these ideas have helped you to think about how often you should post new content. Let me know what you think and if you have any other observations which might help. Keep up the good work guys!