Affiliate Programs Forums - View Single Post - Share your strategies on PPC Marketing and advise for others

JessicaWhite · 03-13-2009, 06:00 PM

A good way to increase ROI is to track keyword clicks all the way to purchase or contact. This way you can see which keywords are returning at a high rate. Sometimes a word brings in a lot of traffic, but the word means something in a different industry as well, so 50% of your clicks are irrelevant. Seeing this would save you a lot of money as you would really have been paying 2x what you thought on that keyword.

03-13-2009, 06:00 PM	#2 (permalink)
JessicaWhite Member Join Date: Mar 2009 Posts: 69 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Share your strategies on PPC Marketing and advise for others A good way to increase ROI is to track keyword clicks all the way to purchase or contact. This way you can see which keywords are returning at a high rate. Sometimes a word brings in a lot of traffic, but the word means something in a different industry as well, so 50% of your clicks are irrelevant. Seeing this would save you a lot of money as you would really have been paying 2x what you thought on that keyword.