Re: How Many Banners Per Page
One has to consider the fact of "banner blindness". Google it for more information.
When searching for specific information on a website, users focus only on the parts of the page where they would assume the relevant information could be, i.e. small text and hyperlinks. Large colorful or animated banners and other graphics are in this case ignored. Usability tests that compared the perception of banners between groups of subjects searching for specific information and subjects aimlessly browsing seem to support this theory.
Text advertisement often out performs image banners 3 to 1. Inline content advertisement also performs very well.
HCG
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