[pinkelephants]

Originally Posted by freestuffheadquarters

I have my own opinions on this, but I want to hear other perspectives on this:

What do you prefer to display on your site: PPC (Pay Per Click) or CPM (cost per thousand page impressions displaying that particular ad), and why?

I co-run a website called Free Stuff Headquarters. We are always looking to optimize our ad revenue, and I'm just curious what everyone here prefers and why.

What do you use?