Targeting Adwords when you have organic page 1 rankings
I have been planning out this fall's adwords campaign and have come across an issue I am unsure of. I have many keywords that have made the grade on Google organic search since last year.
I am wondering, Should I target an Adwords ad for a keyword that I currently rank on page 1 for in the organic search returns?
My thinking is that this will add trust between the 2 different types of placements located on the same Google page.
Thoughts?
Thanks,
HCG
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