Quote:
Originally Posted by HomeComputerGames
I was reading somewhere that directories are treated more as advertisements than natural backlinks. Like when starting a marketing campaign you might have 100 or more banner and text ads go into effect at one time.
Plus, If mass submissions had a negative effect it would be easy to manipulate your competitors. So you could hire out someone to submit 5000 directory submissions for a competitor just to knock them down in the SERPS. I have heard tell of people purchasing links for competitors and then reporting them for a paid link.
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Directory submissions won't give you much benefit in terms of Advertisements. If you have banners on directories then you cannot expect much traffic or benefit from it (if you get a banner for free, you can consider it as a benefit

) as most of the directories do not have much traffic and people mostly visit those directories to submit links.
Instead of having banners on those directories, you should try to get links or banners of your website on high traffic websites with good rankings which will give you more benefit.
When it comes to doing mass directory submissions to manipulate your competitors, I think this is not a good idea as you should work hard and find more techniques to get good rankings for your website as working for manipulating your competitors won't give you any benefit.
"To Focus on Winning is better than to Focus on Defeating your Competitors".