Re: PPC Keyword Tests
Long tail keywords usually have this effect. For example if you were promoting new exhaust systems for 2002-2007 Ford Mustangs. The term "Mustang" would not be very relevant as many people would be looking to buy the car. "Mustang exhaust" will work much better as it narrows the searchers down. Finally "2002 Mustang exhaust" will bring you a very targeted group of which you should be able to convert a much higher percentage.
Try it out with some keywords and see how it goes.
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