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Old 04-17-2008, 07:59 PM
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Default Free PPC Ebook
There has been some talk on the boards today and yesterday about PPC. Here is a free downloadable Ebook by Aaron Wall about PPC. It's a couple years old, but if you're just learning PPC, it's a good start.

http://www.seobook.com/overture-adwords.pdf
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Old 04-22-2008, 01:44 AM
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Nice.. I'm going to try and not read this until after my vacation.

Thanks
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Old 04-22-2008, 10:30 AM
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Again this book is somewhat dated, but the fundamentals remain the same. The key with successful PPC campaigns is trial and error. It may cost you a bit of money or be a break even venture until you find the exact right mix of keyword strings and bidding prices.
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