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Old 05-16-2008, 03:36 AM   #11 (permalink)
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I remember when you launched that I was so impressed. I like how a lot of big brands like Nike have viral marketing down pat too. I guess when you have millions of dollars to spend on one commercial you can make something pretty spectacular.
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Old 07-08-2008, 05:14 PM   #12 (permalink)
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Wow I'm really impressed by this project. I've always knew that viral marketing has a lot of potential but the way you leveraged it is amazing.

Great work.
 
Old 06-04-2009, 06:28 PM   #13 (permalink)
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Quote:
Originally Posted by lancehibner View Post
I am agree with you. Viral Marketing should be treated as an origination exercise and you should be focused on building a portfolio of social media experiments. A crucible of creativity through blogs, disseminates, widgets, social networks; tools that are easy to engage with and are easily shared. Remember, failure is not only an option it’s a requirement, so “fail faster so you can succeed sooner”.
Well said....
Many companies where made by good viral marketing.
You also must get back up on the horse after falling off....
I think I heard Donald Trump say one time that if you do not fail you are not succeeding.
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Old 06-05-2009, 02:07 PM   #14 (permalink)
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From working inside a few companies I have chatted with higher ups that planned big viral campaigns that included video, live appearances and store presence. What surprised me is how many of them got 90% complete and never launched. I wonder how many other great ideas never went viral because they were never released.
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