Setting Up Ads

[GregK]

One of the things I like to do is really organize my adgroups. I will set up 5-6 ad groups each around one specific page of my site that I use as a landing page. I try and make sure that everything is related to the keywords. For example, if my page is about "surfing on longboards" I will set up an adgroup called "Logboard Surf" and use keywords like:

surf longboard
surf lonboards
surfing longboard
surfing longboards
surfboard longboard
surfboard longboard
long surfboards
long surfboard

Then I make sure the ad itself contains the keywords. Maybe:
Looking for Surf Longboards?
Tips on how to pick the best Surfboard
Great for New & Pro Longboarders

Then I make sure the page heading, meta tags and meta description all contain the words surfboard and longboard. Finally The site will have the words in titles, above the fold predominantly and in alt texts.

Very white hat, very honest and very thorough. It has worked for me so far, but I would love some pointers on how to expand upon this scheme.

[AffiliateLeads007]

You really like surfing don't you