Share your strategies on PPC Marketing and advise for others

[eclickz]

Share your strategies on PPC Marketing and advise for others

Please be specific as possible, people are looking for new ways to optimize their ads ROI (Return-on-Investment) while reducing costs. Let's see what we can get started


Nadir Patel
Forum Administrator
AffiliatePrograms.com - Affiliate Marketing, Affiliate Programs Directory, Forums and Education

[JessicaWhite]

A good way to increase ROI is to track keyword clicks all the way to purchase or contact. This way you can see which keywords are returning at a high rate. Sometimes a word brings in a lot of traffic, but the word means something in a different industry as well, so 50% of your clicks are irrelevant. Seeing this would save you a lot of money as you would really have been paying 2x what you thought on that keyword.

[eclickz]

Originally Posted by JessicaWhite

A good way to increase ROI is to track keyword clicks all the way to purchase or contact. This way you can see which keywords are returning at a high rate. Sometimes a word brings in a lot of traffic, but the word means something in a different industry as well, so 50% of your clicks are irrelevant. Seeing this would save you a lot of money as you would really have been paying 2x what you thought on that keyword.

Great Advice JessicaWhite! If anybody else has interesting info on advanced ppc strategies, please share with us.

Nadir Patel
Forum Administrator
eClickZ Pay-Per-Click Search Engine