How Many Words Per Ad Group

[JessicaWhite]

I have been taking the Google online classes and they say that it should be very specific. Does it really make a difference if I have 3 ad groups of 10 words rather than just one big group?

[Sandis]

It depends form many factors, simplest way to think about this is finding the most relevant landing page.

e.g.

red prom dress, cheap red prom dress, prom dresses red

all are one group, while

blue prom dress, blue prom dresses , cheap blue prom dresses

would create a different group and would link to page, e.g. blue-prom-dresses.html
while the first group would link to: red-prom-dresses.html

Makes sense now?

E.g. pluss size red dresses probably would make another campaign going to plus-size-red-prom-dresses.html

[WestEagle]

Like sandis mentioned landing pages are a big factor. If you group keywords and send them all to a page deeper in your site rather than the home page, you will most likely convert better.

[DerekForeal]

Yes. You need groups of key phrases to match every single landing page for relevancy. You want your visitors keywords to match exactly what they are looking for so they will complete an action on your site. It is not important, it is imperative.

[windwalker1955]

One of the keyes to word list is if you can find out the search words that only a niche would have the you will get traffic