#2 Spot on Google Adwords Is Better

GregK · 04-21-2009, 02:40 PM

I don't have extensive research, but from what I've seen, my ads in the #2 spot get clicked less, but the users spend longer on my sites and convert better. I'm thinking of playing with the settings so I only appear in #2 and 3. Maybe this is because the #1 spot is clicked without thinking while you would have to read the ads to click #2 over #1.

JessicaWhite · 04-29-2009, 04:37 PM

I will have to check my analytics to see if I notice the same trends.

pratt2009 · 05-20-2009, 12:17 PM

Yeah, I've noticed that on my one campaign, i get more traffic when I'm between 3rd and 6th...guess its just the way people view the pages.

JessicaWhite · 05-21-2009, 04:08 PM

I see something similar once in a while. My only guess is that some people just leave sites quickly and they like to click the #1 spots. Just some impatient people!

HomeComputerGames · 06-08-2009, 03:30 PM

I have read a study on this. #1 spot is great for fast traffic and branding but as said people are clicking the first ad because they are lazy.
The people that click lower down are the serious shoppers as they are actually reading the ads. Another factor is that people will often scroll to the bottom of the search returns and then once at the bottom glance to the right side of the screen. Since they are scrolled down, when they start scrolling back up you now appear towards the top. I hear middle placement has better ROI because of this.

WestEagle · 06-08-2009, 05:22 PM

thats a good idea about the down then right idea. Once they run out of down space the only place left to look is on the right and at that point the top few are off the screen. Maybe this will create a whole new below the fold trend.

HomeComputerGames · 06-08-2009, 06:56 PM

I have been doing a lot of web page "Eye Tracking" research in order to improve conversions. Some of it is quite fascinating watching how a person views a web page. I had a link to a great youtube video that showed live demonstrations but I seem to have misplaced it.

There is a lot to learn from this type of information. Such as how people scan the page as opposed to reading it. How content presented in "blocks" with a header is much better than large amounts of text. How long menus get little attention. How image banners are quickly dismissed unless the viewer is a male and there is an attractive woman in it. The reverse is true for women. I guess they like to look too

I'll try and find that video next time I get a chance. It really is a must for any site owner and great food for thought.

HCG

pinkelephants · 06-10-2009, 11:21 AM

Eye tracking is really interesting. I try to factor all the time when I try to figure out why things are placed a certain way.

vitrow · 06-11-2009, 06:45 AM

I see that ads, is just a conection with the landpage, if be more straight to who you want to click in the ads. The ads also have high conection with keywords, the best conection with that 3 points we get better clicks converted.

04-21-2009, 02:40 PM	#1 (permalink)
GregK Top Level Poster Join Date: Feb 1975 Location: Irvine, CA Posts: 445 Thanks: 2 Thanked 6 Times in 6 Posts	#2 Spot on Google Adwords Is Better I don't have extensive research, but from what I've seen, my ads in the #2 spot get clicked less, but the users spend longer on my sites and convert better. I'm thinking of playing with the settings so I only appear in #2 and 3. Maybe this is because the #1 spot is clicked without thinking while you would have to read the ads to click #2 over #1. __________________ www.affiliateprograms.com

04-29-2009, 04:37 PM	#2 (permalink)
JessicaWhite Member Join Date: Mar 2009 Posts: 69 Thanks: 0 Thanked 0 Times in 0 Posts	Re: #2 Spot on Google Adwords Is Better I will have to check my analytics to see if I notice the same trends.

05-20-2009, 12:17 PM	#3 (permalink)
pratt2009 Junior Member Join Date: May 2009 Location: US Posts: 19 Thanks: 0 Thanked 0 Times in 0 Posts	Re: #2 Spot on Google Adwords Is Better Yeah, I've noticed that on my one campaign, i get more traffic when I'm between 3rd and 6th...guess its just the way people view the pages.

05-21-2009, 04:08 PM	#4 (permalink)
JessicaWhite Member Join Date: Mar 2009 Posts: 69 Thanks: 0 Thanked 0 Times in 0 Posts	Re: #2 Spot on Google Adwords Is Better I see something similar once in a while. My only guess is that some people just leave sites quickly and they like to click the #1 spots. Just some impatient people!

06-08-2009, 03:30 PM	#5 (permalink)
HomeComputerGames Affiliate Program Manager Join Date: May 2009 Posts: 160 Thanks: 0 Thanked 0 Times in 0 Posts	Re: #2 Spot on Google Adwords Is Better I have read a study on this. #1 spot is great for fast traffic and branding but as said people are clicking the first ad because they are lazy. The people that click lower down are the serious shoppers as they are actually reading the ads. Another factor is that people will often scroll to the bottom of the search returns and then once at the bottom glance to the right side of the screen. Since they are scrolled down, when they start scrolling back up you now appear towards the top. I hear middle placement has better ROI because of this. __________________ Video Games & Digital Entertainment Affiliate \| Computer Games \| Used Video Games Last edited by HomeComputerGames; 06-08-2009 at 03:34 PM.

06-08-2009, 05:22 PM	#6 (permalink)
WestEagle Member Join Date: Feb 2009 Posts: 82 Thanks: 0 Thanked 1 Time in 1 Post	Re: #2 Spot on Google Adwords Is Better thats a good idea about the down then right idea. Once they run out of down space the only place left to look is on the right and at that point the top few are off the screen. Maybe this will create a whole new below the fold trend.

06-08-2009, 06:56 PM	#7 (permalink)
HomeComputerGames Affiliate Program Manager Join Date: May 2009 Posts: 160 Thanks: 0 Thanked 0 Times in 0 Posts	Re: #2 Spot on Google Adwords Is Better I have been doing a lot of web page "Eye Tracking" research in order to improve conversions. Some of it is quite fascinating watching how a person views a web page. I had a link to a great youtube video that showed live demonstrations but I seem to have misplaced it. There is a lot to learn from this type of information. Such as how people scan the page as opposed to reading it. How content presented in "blocks" with a header is much better than large amounts of text. How long menus get little attention. How image banners are quickly dismissed unless the viewer is a male and there is an attractive woman in it. The reverse is true for women. I guess they like to look too I'll try and find that video next time I get a chance. It really is a must for any site owner and great food for thought. HCG __________________ Video Games & Digital Entertainment Affiliate \| Computer Games \| Used Video Games

06-10-2009, 11:21 AM	#8 (permalink)
pinkelephants Member Join Date: Jan 2009 Location: Long Beach, CA Posts: 37 Thanks: 0 Thanked 0 Times in 0 Posts	Re: #2 Spot on Google Adwords Is Better Eye tracking is really interesting. I try to factor all the time when I try to figure out why things are placed a certain way.

06-11-2009, 06:45 AM	#9 (permalink)
vitrow Junior Member Join Date: May 2009 Location: Japan Posts: 16 Thanks: 0 Thanked 0 Times in 0 Posts	Re: #2 Spot on Google Adwords Is Better I see that ads, is just a conection with the landpage, if be more straight to who you want to click in the ads. The ads also have high conection with keywords, the best conection with that 3 points we get better clicks converted.

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode