PPC programs, the good, the bad and the ugly

I have been experimenting a bit with PPC for my poker site about a year ago. The two sites that I found the most untrustworthy were GoClick and MIVA.

GoClick seemed to go well for a while, but all of the sudden I analyzed my stats and found many clicks coming from the same IP. This kind a' happened all the time I was in the top positions of keywords like "poker". I also found that almost no traffic came from long tail phrases at all.

With MIVA... I had like 1000 hits in one hour, but 0 pageviews... I think that says enough!

So what are your experiences???

I have never had good experiences with pay per click in gaming. For affiliate terms though I have done alright. Like you said too, there is so much click fraud out there it makes it hard outside of the big companies.

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