If you’ve been reading this blog, you know how great content is the backbone of your search engine optimization strategy.
When you have well-written, informative content on your site, and when that content helps your visitors answer a question or solve a problem, you’ve taken the first important step toward building a successful affiliate website.
Because great content adds value for your visitors, in the long run that value gets added back to your website. But to get the most out of your efforts, you need to be building links to help visitors—and the search engines—find your content.
In fact, if you don’t learn how to market your content through link building, it’s likely that few people—beyond the people you already know—will find your content.
Today, we’re going to look at four best practices for marketing your content through link building. Follow these best practices and you’ll get direct traffic while also boosting your ranking in the search engines.
Best Practice #1: Acquire Quality Links
Wherever you’re linking from, make sure the links are coming from quality sites. Some easy ways to evaluate the quality of links include:
- The visibility of the link. Links in a page’s content, such as links in a blog post, are generally more visible to the search engines that links in a sidebar.
- The relevance of the page. Is the site in the same niche as you? Sites in your niche will pass more value to your site.
- The strength of the hosting domain. Make sure you’re getting links from sites that the search engines trust. You can determine this through site metrics such as Google PageRank.
Strong Internal Linking
Internal linking is the practice of adding links within your content to other links on your site. When you link the high-value, high PageRank pages on your site to newer or weaker pages, you’re helping boost the value of those pages. In addition, you’re telling the search engine spiders of the content on your site and helping them find it, so it can be included on search engine results pages.
Sound complex? It’s not. While many affiliates forget to do internal linking, it’s an easy and quick way to boost the traffic of your site. And it’s as simple as creating a link to another page.
Best Practice #3: Guest Blogging
Being a guest blogger for known authority blogs in your niche can benefit your site in many ways. In addition to getting quality links in the eyes of the search engines, you’ll also showcase your knowledge in front of a new audience. Hopefully, that new audience will help you attract more traffic to your site.
When you’re guest blogging, you’ll build a strong brand presence for your site. When people who are interested in your niche see you blogging on different blogs, you’ll establish yourself as an expert in your field much more quickly.
Best Practice #4: Blog Commenting
One of the best ways to get backlinks to your site is to comment on blogs and place your site’s link the URL field of the comment form. When you’re comment is approved, you have a new backlink!
Blog commenting builds your authority in your niche while while capitalizing on the popularity of someone else’s blog. This has been a long-standing and popular topic on this blog. To learn more about how to do this correctly, check out our tips on blog commenting.
What’s your secret to getting great backlinks? Let us know in the comments below!