mentioned that:

At this year’s SMX West conference, Matt Cutts – head of Google’s Web Spam team – announced that webmasters can expect to see the latest version of the Penguin algorithm rolled out sometime during 2013.

Read the full story here.

From what we know (and have read), it seems that the upcoming roll-out of the infamous Penguin update will further its focus on link networks.

These include anything like:

  • Displaying badges when you’re part of a network
  • A single (or multiple) network of websites you may own and interlink
  • Link directories (you may recall the slam on networks like “BuildMyRank”)

Thought: Does this also effect infographics which usually include an embed code? has put together a great list of suggestions and elements of the algorithm you may want to implement in order to avoid another costly smack by the Big G.

We can summarize these tweaks as this:

  • Use the Google Disavow tool to remove “spammy” links
  • Manually remove links from your site (and from others via direct contact)
  • Work on natural link building by creating stellar content and networking
  • Test and try new traffic sources

Note: As always – build a list – your list will be there if (and when) your site takes a hit.

Google has kept a tight hold on information about the specifics of the Penguin update so it’s hard to say when it will roll-out and the effects it will have on our websites but some information is better than none.

Finally, before we go, here are a few resources for combating the Penguin updates:

What are your thoughts about past (and future) Google Penguin updates?