Where do people find jobs? Increasingly, job seekers are turning to the Internet to post their resumes, view job listings and apply for open positions. Marketing to job seekers has emerged as one of the hottest niche areas for affiliates promoting career and job services. In order to succeed with career affiliate programs, you need to understand the ins and outs of the online job market and what both employers and job hunters are looking for on the Web.
Why Do People Turn to Job Sites?
Job hunters often turn to employment and career websites to look for a new job, explore career options, or search for a higher paying positions. Some are actively seeking a new job as soon a possible, while others are merely browsing for a better offer. If you want to attract people to your site, you need to decide what type of job seeker you are targeting. Offer resources, guides, tips and links to help your target audience reach their goals and find the perfect job for them.
Find Your Niche
There are many websites that offer career advice, but many simply rehash information that is widely available. In order to attract readers and successfully promote career affiliate programs, you need to choose a specific subject to focus on. If you want to offer career guidance, create a bevy of unique and original content about this subject. On the other hand, if you choose to promote resume services, focus your site content on tips and advice for creating a great resume. By focusing on a fairly narrow topic, you can establish your website as a primary resource for information, news, advice and links.
Offer a Range of Options
Job seekers want to find a wide variety of options as well a large number of job listings in their field. In order to provide your readers with the best network of jobs and resources, consider joining career affiliate programs that have millions of job listings and participating employers. This ensures that your readers can find what they are looking for no matter what there job field or geographic location.
The Monster affiliate program and the Yahoo! HotJobs affiliate program are two of the largest and best-known options preferred by job seekers and employers alike. Each program offers users a number of search options, tools, and resources. The impressive number of job listings on each service also ensures that viewers who click your affiliate links will be find what they are looking for.
Consider Regional and Industry-Specific Offerings
Many serious job seekers want highly detailed information on careers available in a specified geographic area or within a particular industry. You can benefit from this trend by joining career affiliate programs that offer options based on job type and region. Health care, education, and business are three of the largest industry options that might prove lucrative for affiliate marketers.
Tips for Career Affiliate Programs
Affiliate marketers looking for a lucrative and rewarding option should consider marketing to job seekers. If you want to succeed in this area, you need to understand how and why people use the Web to find jobs. Give your potential customers plenty of options, offer unique and useful advice, and consider target niche areas based on geographic location or industry. As with all types of marketing, understanding your audience is the key to succeeding with career affiliate programs.