Affiliate marketing is one of the best ways to make money on the Web. By promoting products and services for participating retailers, you can earn a commission off of every sale that you generate. One of the largest and most popular affiliate resources is LinkShare, an affiliate network that connects thousands of online business with affiliate marketers.
In order to achieve the best results with LinkShare, you need to learn more about this great network and what it can do for you. By tailoring your marketing approach to the needs of your audience, your affiliate business, and the affiliate merchants you select, you can establish your website as a top resource for online consumers.
How to Join Linkshare
Joining LinkShare is fast, easy, and completely free. In their speedy four-step process, you provide details about your affiliate business and complete necessary forms in order to join. In the first step of the process, you will need to provide contact information. Next, you need to identify the type of business you own, such as sole proprietor, partnership or corporation. Next, you will be asked to sign the standard LinkShare user agreement. Finally, you will fill out payment forms so that you can receive compensation for your work.
Finding Great Affiliate Offers on Linkshare
Because there are so many participating merchants on LinkShare, it is fairly easy to locate the offers you should promote on your website or blog. Start by choosing a fairly narrow topic to focus your marketing efforts on. For example, you might choose to concentrate on home electronics, music, tech gadgets or some other category. Next, consider your target audience. Who are these potential customers and why should they buy products from your website?
Once you have a clear idea of the type of products you will promote and your core demographic, start looking for merchants that are the best matches for your affiliate needs. LinkShare offers access to some of the best and most popular brands on the Web, such as Apple iTunes and Priceline.com, but don’t limit yourself to big name brands. Look for smaller merchants as well who offer great products and excellent commission rates.
How to Promote Your Linkshare Offers
Once you’ve selected a base of products and services to offer, you need to decide how to best promote these products and services. Will you be featuring these offers on a website or blog? Or will you be relying on pay-per-click advertising campaigns?
For marketers who will be featuring affiliate links on their website, the key to effectively drawing in customers and selling products is to create excellent promotional content. Some great ideas for marketing materials include product reviews, tutorials and other type of buyer advice. In order to be taken seriously, however, you need to work to establish your credibility as a trusted consumer resource. Focus on quality, and your reputation will excellence can only grow.
If you will be relying on paid advertising to sell merchandise, it is important to learn how to write a brief but compelling text link ad. Avoid clichéd sales pitches and focus on well written, interesting, and catchy ads. Spend some time looking at other ads that appear on websites and try to notice which ones stand out more. Once you have begun an ad campaign, always be sure to track the effectiveness of each individual ad in order to determine which techniques are the most effective.
LinkShare is an important resource for both merchants and affiliates, but it takes skill and know-how to achieve the best results. Take the time to explore everything that LinkShare has to offer. By planning your marketing campaigns carefully, you can become a highly successful LinkShare affiliate.