Give your business enough time and you’re bound to run into “those people”.
These are the annoying ones.
The ones that seem to take up all your time. These are the ones that have you ripping at your hair and stressing you out. These are the ones that pay good money but after all the work you put into keeping them satisfied you start pondering whether it’s worth it all in the first place.
You know how they say “the customer is always right?”
Well … let’s be honest … no, no they’re not.
Are They Annoying? Or Just Needy.
Let’s go ahead and try to create some kind of criteria to these people we might find “annoying” because they may just be … well … needy.
- Annoying – Someone that has been using your products for many years but continually tries to abuse the guarantee so they’re always receiving a new model.
- Needy – Someone that bought the product some years ago and forgot how it’s used so they need some guidance for getting back up to speed.
I could probably go through a thousand examples but I’m sure you already know how to lump these people in your business. Basically – if they’re causing more trouble than worth it’s likely they’re just being annoying.
Annoying individuals take up your time and resources. They have to have everything. They feel it’s’ their time that is most valuable and take into very little consideration that your business has to serve others.
Needy people just need help. They’ll call on you when the time is right (and sometimes this is frequently) but otherwise they’re competent but need to hold your hand.
Let’s look at both of them from a business perspective:
- An annoying individual tries to exploit your good nature. You’re not only losing time that could have been placed toward other customers but they may have direct financial setbacks such as trying to nickel and dime you for all your worth when the price is clearly well worth the value.
- A needy person takes up your time but they’re in it for the long haul. They’ll keep coming back because you’re being patient with them. They are logical (usually).
It’s a lot like helping your grandparents use the computer versus the incompetent person that drops off their computer and just say “it’s broken, now fix it”.
Giving the Annoying Ones “The Chop”
It really just comes down to two main items:
- How much are they bringing to the company?
- How much effort do you give to keep them around?
If at a point you’re spending a great deal more keeping this person pleased and in your books than what they’re ultimately worth then it might be time to put them on the chopping block.
It may seem harsh but remember that business is business.
Spending all your time with a handful of annoying individuals can cut away from time that could go toward those that are really passionate and excited. Wouldn’t you rather work with people that are on board than just trying to go for the ride?
It’s real easy to get rid of these annoying people – just tell them …
“I think it’s best that we no longer do business with one another”.
If it means you have to give them a refund then so be it.
People will get the idea when they’re no longer wanted. Some may make a fuss but the majority will probably just head off elsewhere and start annoying some other business. Once they’re off your shoulders you won’t feel regret.
A Better Use of Your Time
Let’s say you went ahead and cut these annoying people lose.
First of all – congratulations! That’s one less person you have to deal with and use up all your valuable resources (that could have gone to something else).
But what is this “something else”?
Well, with the time you’re now saving (and aggravation you’re now avoiding) you could:
- Spend the extra time refining one of your marketing strategies
- Spend the extra time devoted to your best customers
- Spend the extra time working on an information product
- Spend the extra time exploring a new niche project
If you figured an annoying individual (or group of them) took up about 1 – 2 hours of your time, each week, multiply that by 52 weeks and you suddenly have a lot of time that could go to the bigger issues and/or goals.
Quite literally … anything you decide to do rather than spending your time and resources with these annoying individuals would be beneficial to your business. Find something you’ve been neglecting, put that new found time toward it, and you’re good to go!