The elusive six-figure mark is what many affiliate marketers strive to achieve with their business; it’s a point that brings great comfort from success and pulls oneself out of the constant struggle and hustle that’s all too common with the industry.
The determining factor for reaching this level of affiliate income lies in one’s ability to find and craft affiliate offers that are virtually irresistible to the buyer; it takes great effort to land on the winning offer but doing so will be tipping point for exploding income to the next level.
This guide will bring you through the important steps and elements of finding such offers and developing them into true money-makers.
Step 1: Understand the Audience
Customer research is critical when finding and developing affiliate offers; it’s vitally important that you not only know who you’re targeting but how you will convey the message.
There is no secret method or golden strategy for customer research. Instead, you should work with as many methods so you’re given a larger pool of data which will later be dissected.
Some of these methods and strategies you’ll want to use will be:
- The use of forms and surveys to understand and receive feedback from your visitors
- Spying on competitor advertisements and keeping notes as to their copywriting and direction
- Sitting down with a few of your community members that have bought through your offers and asking them hard-hitting questions about their spending habits
- Running short sales on possible offers to gain real-world data from advertising platforms
- Carefully building your community and following based around your tone, message, and direction so you can cultivate a group of buyers
- Discovering demographics and other personal details using advertising and research platforms
In short: use as many methods to collect data on your audience and get down to gritty details about how they are, what they buy, and what causes the transaction.
You can never truly get a perfect picture of your customer avatar but you can get quite close – close enough that all work done afterward strikes a chord with your desired customer.
Step 2: Work the Emotional Angle
There are generally two types of consumers:
- Those that purchase based on logical decisions
- Those that are emotional when they buy
Some individuals may fall in between these two categories but it’s safe to assume that if you’re not purchasing a product based on your research and logic than you’re probably caught up in the marketing and buying on a whim (thanks to emotion).
The message you convey should touch on the emotional points of the product and the lives of those interested in the offer.
For example: If a person is purchasing a training course related to starting a business than you can assume that it’s not just about making money, for them, it’s about the freedom that comes along with earning a greater income and flexibility with entrepreneurship.
This is where market research truly matters because your previous data set will lead you to the wants and desires of your leads; from there, it’s a matter of crafting your message based around gaining an emotional response so they’re ready to jump in and make the investment.
Read this white paper on using emotion in advertising and marketing to gain a great understanding of the differences in buying habits.
Step 3: Push the Benefits and Rewards
Tying into the emotion angle come the benefits and rewards.
Have a look at a product page and you’ll always find a section that’s devoted to sharing the specs and features of the product/service but where the real magic lies is in the reviews.
The reason that reviews are such an integral part of the sales process is that it gives the would-be buyer a glimpse into what their life may be like if they had purchased the product/service. The reviews, since being done by owners (not just written by the copywriters), ties in the emotional response these buyers have from owning said product/service. It tells a story.
The best offers are ones which share the benefits that happen after the person begins using the product; it exposes the rewards which will be gained from their commitment to the product.
Next time you’re on a landing page – look at how it’s crafted where it pulls you in through storytelling and attempts to give you an inside glimpse as if you already own the product – it’s that method that works wonders when selling affiliate offers.
This storytelling should carry out through the entirety of the message from the opening headline to the call-to-action; everything from the right price points to the right imagery will build on projecting the right image to your lead.
Step 4: Use a Strong Call-to-Action
The call-to-action is what makes a visitor think “hey, they’re right, this is the product for me!”; it’s the final end of the “struggle” of helping the lead overcome their convictions about spending hard earned money on a product which they, truthfully, may not necessarily need but actually just want.
There are many elements to a call-to-action but perhaps the best example can be set by examining ecommerce buttons:
- They’re vibrant so they’re easy to spot on the page
- They’re placed high up on the page for impulse purchases
- The copy is often tailored to the exact message and buyer
The CTA should be no-frills.
Tell people what you want but also convey what will happen in the next step.
A simple “buy now” button with an image of a shopping cart or a mouse pointer will suffice because it’s a timeless format used across nearly every website. Otherwise, you could form it so it says something like “Yes, I want this!” which draws a bit of excitement.
Your best option is to use split testing to optimize your call-to-action. Use separate versions of the page with very minute changes in the CTA and you’ll build a data sample large enough to make logical changes to your CTA format.
Read more on creating a great call-to-action.
Step 5: Make the Purchase a Solid, Valuable Choice
Lastly, it’s important that you give the buyer the impression that their choice was well worth the value; they need to complete the transaction with the thought that the money they’ve spent will attribute to their success when using said item.
There are a variety of ways you can convey confidence, in your buyer, such as:
- Immediately contacting them and asking if they require any further help
- Including additional tutorials and worksheets to go along with what they’ve purchased
- Going with offers that offer a great money-back guarantee
- Actually being a customer of what you promote to alert the buyer on what they can expect
These little items go a long way for increasing the frequency of a person buying through your affiliate offers; they will see (and feel) the value of their decision the moment they hit the buy button and well down the road as they begin using the product.
That’s it, really. Take time to understand your audience, cater to their emotions, push the benefits and rewards, optimize your call-to-action, and remove the doubt during the decision making process. Do this and you’ll transform your affiliate venture into a six-figure success.
What are your strategies for creating irresistible offers in your affiliate marketing business?