Podcasting is a great way to break into a new media and the best part is that it requires very little effort and budget to explore the format.
Anyone that has been blogging, on the regular, will have enough experience creating content so the only hurdle is turning your writing into an audio format; the other element is the gear required to get your go.
You may pass off podcasting because you don’t like the sound of your voice or feel that it’s not something that will integrate with your project but stick with me because we’re going through the process of getting setup and the reasons why it’s such an easy, wonderful media to use in your business.
Part 1: Why Podcasting
Podcasting allows your community to hear your content and message when they’re on the go; it’s a great format for those that find themselves too busy to read a blog post since they can tune in during their morning commute, lunch hour, or any other time when they want your information but may not necessarily want to be in front of the computer.
Podcasts can be shared on any gadget that allows for the content which includes smartphones, tablets, laptops, Internet radio, and even set-top boxes for the TV.
In essence: podcasting allows the user to choose their content via the a-la-carte method; it’s much like going back through a season of their favorite TV show.
Why you would want to get into podcasting is completely dependent on your goals for your affiliate business but do understand that the format requires very little effort to explore and can have monumental benefits since it presents a new media for your message.
Part 2: The Gear
All that’s truly needed to get into podcasting is a decent microphone and audio editor software.
Yes, you could go all out and buy a full podcasting kit but let’s take it one step at a time since you may not want to invest large sums of money on equipment for a media you may not embrace.
The two tools I’d recommend would be:
The Snow Blue is a USB mic that has amazing sound quality, design, and features; it’s one of the most recommended microphones for podcasters because of its inexpensive price and quality.
Audacity is a free tool for editing audio files but don’t let ‘free’ deter you because it has basically every major feature you’d find in the paid audio products – and it’s very easy to pick up after the first twenty minutes of playing with the tool.
Note: Audacity is available for Windows and Mac.
In all, you’ll spend about $100 for your podcast setup.
Part 3: Getting Good with Podcasting
Podcasting, like writing, is a trial and error process.
The most important tip I can give you is this: just start.
Your first podcast will most likely sound quite terrible but do remember that you don’t have to release the first recording; what’s important is that you get used to speaking and sharing content, and then go back and touch up on your skills.
No one will give you grief for your first couple of podcasts because it’s only through trial and error that you’ll begin to improve.
It all comes down to the content – people want to hear something valuable – so here are a few starter formats you could consider when doing your podcast:
- A complete tutorial
- Q&A sessions
Again, it’s about what you want to make of the media.
Affiliate marketers can greatly benefit from podcasting especially if they already have content since you could, in essence, just rework your existing content into an audio format. From there, you’d publish it on your site and into major podcasting channels, and you’re set!
There are no predetermined limits with podcasting, either.
- Try doing a short 5 minute “morning” podcast
- Use hour long streams for big tutorials and reviews
- Break up the podcast into a series
It’ll depend on your audience so keep a check on their attention span, ask for feedback, and get them to review your work. Over time, if you’re delivering exceptional value, your podcast will begin to climb the ranks and it’s that point when it truly gets found.
The $100 investment into gear is miniscule when it comes to long-term content creation and marketing.
You probably won’t make a big wave with your podcasting in the beginning but you just need to keep at it, let your community know it’s out there, and continue to build your expertise around the media.
Podcasting may very well become your preferred format – you just may not have explored it, yet.
Are you ready for podcasting?