There is nothing worse than getting to a web site and having to wait a few seconds for it to load. This was acceptable back in the later 90s and early 2000s. Remember waiting to sign onto AOL with the dial tone? Those were the days…

Now anything that takes longer than a second or two to load is just unacceptable. A slow loading web site is one thing, but if you have slow loading ad copies and landing pages, you are just shooting yourself in the foot.

If you haven’t seen some of the conversion reports on how much of a difference a second or two makes in loading time, it’s quite phenomenal.

When it comes to increasing your loading time, you have plenty of options. Here are a few reports and useful web sites to increase your site’s loading time and indexing in the search engines.

Free Web Site Speed Tests

Google Speed Test – It’s no surprise that Google is offering a speed test to web developers, they already offer everything else. Google puts a lot of ranking power in how fast your web site is loading. Make sure your reports are looking good. (How Speed Test Works)

Pingdom Speed Test – Pingdom has always been a popular web site for running speed tests, as they have nice visual reports and will show how your site is loading across different locations around the world.

Google Page Rank Race – The longer it takes for your page to load, the lower rank you are going to receive from Google. Higher page rank means more traffic and a better web site. This infographic breaks down how Google penalizes web sites that aren’t up to speed.

Using WordPress Plugins to Increase Loading Times

WordPress is such an awesome tool for running web sites. If you ever wanted to increase the loading times for a wordpress driven web site, there are plenty of wordpress speed performance plugins out there for you to use. The majority of them are free and will sync up with a Content Delivery System to increase performance even further.

W3 Total Cache is one of the most used plugins for improving the overall speed and caching issues for wordpress driven sites. It’s a free plugin and an easy process to setup with any CDN.

There are plenty of options for when it comes to increasing the loading times on your web site or landing pages. Be sure to explore all options and see which is best for you and your web site budget.