The selection of your affiliate niche has a great deal of potential riding on the line. Choice in the wrong niche will send you down a path of regret and disappointment as it’s revealed that the potential is absent. The flip side? The right niche creates unlimited opportunity to earn a respectable online income.
This article deals with the later – the process of researching and finding the right affiliate niche for your online projects. Let’s get started, shall we?
Finding an Affiliate Niche (the Smart Way)
The process of finding a niche comes down to a few key points:
- Your interests
- The market potential
Of these, the most widely overlooked element is longevity which is to say how devoted you will be in your niche marketing venture. After all, losing interest after a few months will stump your growth and put you into a new project that’s starting at square one (which isn’t necessarily where you want to be).
With that being said, here is my suggestion for finding a great niche using these items in consideration:
Step 1: The Topic
The niche site topic should be a combination of your personal interests and whether it has the potential to earn money.
I say personal interest because a niche topic is so specific that it’s easy to become bored creating content around the niche within a very short time. The second half is whether it’s viable enough to earn money which means it needs to have a large enough interest, as a whole, and present products and service worth selling/promoting.
Your niche site idea should heavily rely on your personal expertise on the subject. Web users can easily detect when you’ve created content that is outside the scope of your skills; you come across as a flake. People believe those that have real authority and this authority stems from displaying expertise in the subject through content, products, and services.
So, dig up the Google Keyword tool and begin paying around with keyword ideas. Center in on the overall topic you wish to cover and niche down deeper into the keyword to find the long-tail potential.
Use websites like Amazon, eBay, Facebook, Google Insights, and Twitter to see how interested individuals are in your topic (to gauge whether you should enter the market). Only after the research should you start the next important phase of choosing a niche.
Step 2: Competitor Research
There’s always room for you to join into a larger market. However, the same can be said when you’re in control of a niche industry. Having one extra person start a business in the Health market doesn’t necessarily disrupt profits for the leaders but you can quickly sink if you’re in a niche market with just a handful of players (a small market share stolen from you could mean everything).
With competition in mind, use tools like SEMRush and SpyFu to gather a list of your main competition.
There will be two levels of competition:
- Direct competitors
- Potential relationships
Play nice to those individuals operating websites and businesses that are on the small scale because this is where you can develop a great business relationship to pass referrals and develop your business. On the other end of the spectrum, identify the direct competitor you plan to crush which not only gives you drive to keep at your business but also allows you to emulate certain successful elements of theirs and one-up them in the game.
In niche research, this step must not be overlooked else you may be up against an industry that doesn’t have room for your work which means a quick and early grave for your niche venture.
Step 3: Will It Last?
Lastly (no pun intended), you really need to take into account whether your niche is going to last let alone if it even has the potential in the first place.
There are two things to consider:
- How much effort will you put into the project
- How much attention does your audience have for the niche
What you may find, as an affiliate marketer, is that there aren’t many products to promote because the niche isn’t large enough to have product producers. Likewise, you may personally lose interest in the topic which will result in you never overcome your ‘tipping point’ – you quit before you really make money.
Take a long hard look at your interest in the niche. Browse back through your data on whether you have the right keywords, identified the competition, and built a content strategy that will take you beyond the initial setup and launch.
You’re pulling together a variety of influences.
To reaffirm your decision, look to see if there are products and services in the market. If so, than you’ll know that there is money to be made. Go for it!
How do you research niche topics for your business? Care to share? Post a comment below.