With the massive growth and attention being given to super discount and coupon web sites like Groupon and Living Social, affiliate marketers and bloggers are giving a lot of thought and interest into starting their own coupon and voucher sites of their own.
Of course these famous web sites and businesses like Groupon and Living Social are funded with millions of dollars of investment and venture capitalist money, but that doesn’t mean you can’t start making money in the coupon industry as well.
Coupon Web Site Affiliate Programs
One of the easiest and most profitable ways to make money in the coupon industry is through the use of affiliate networks and actually promoting sites like Groupon and Living Social. You will find these names and similar sites on your favorite affiliate networks and some of the offers are paying out in the $1 to $2 range just for a simple sign up.
Creating Your Own Coupon and Voucher Web Site
There is no doubt about it, coupon sites are cash cows! When I first started making money online over ten years ago, I was really big in the coupon and freebie industry. There was a lot of money to be made back then, but even more today. It’s all a matter of creating quality content and getting to the top of your niche and building an audience.
Facebook and social networks have also made it extremely easy and effective to build up a massive following that you can offer discounts, coupons and freebies to. One example of creating a tight niche for your coupon site or Facebook group is by creating a site or blog that is focused on coupons and savings just for “women” or “pet owners”. Keeping a tight niche focus on your blog will allow you to focus your efforts on being the best in that niche and also finding quality offers and advertisers that you know your visitors will be interested in.
Using WordPress Themes to Create a Coupon Site
One of the biggest frustrations or dilemmas that affiliate marketers might have when trying to create a coupon site is that they don’t know how to code or customize a site to offer full data feeds, affiliate links and import new coupon related content. There are many successful bloggers who are running their coupon sites off regular WordPress blogs, but there are also some very powerful custom built themes out there specifically for building coupon based sites.
An example of an all in one solution is the “Clipper” theme offered by AppThemes. It’s a premium theme, but it’s also an all in one solution for building out a coupon site with all the features and navigation features you could ask for. The theme is also fully customizable, so you can create your own unique design and tweak the site for any niche you want to target.
Key Points to Remember When Building a Coupon Site
It’s no secret that the coupon niche is competitive and highly profitable. You can learn a lot from successful coupon based web sites like FatWallet, that have stood the test of time and continue to grow in size and users over the past several years.
Focus your efforts on creating quality content with real coupons. Try to update as often as possible and provide what people are really looking for. There are a ton of crap coupon sites out there that are just trying to make a buck off Google Adsense. Do the opposite of these sites, get people on your mailing lists and monetize your sites through the use of quality affiliate offers and promoting brand names that people are looking for coupon codes and free trials on.
This post was written by Zac Johnson
To learn more about how to maximize revenue potential and build a successful blog, please visit my affiliate marketing blog at ZacJohnson.com or follow me on Twitter @moneyreign.