Twitter is a remarkable tool for keeping your community (and market) engaged with your message because it refrains from overloading individuals with too much information due to the limited amount of characters you’re able to use.
Twitter, in this sense, makes it the perfect platform to cover big events, in your industry, because it’s accessible across many different handhelds, tablets, and gadgets; there’s little to no barrier preventing you from keeping followers up to date with juicy and valuable information.
This post goes into that aspect of covering live events and will reveal how to use the social media platform as a tool for building buzz when attending conferences and other industry events.
Start a Hashtag (#) surrounding the Event
First and foremost – sit down and come up with a catchy hashtag in which you’ll use to collect and manage all the updates and conversations surrounding the event.
Some recent examples include:
- #EDCLV (Electric Daisy Carnival Las Vegas)
- #WWDC (The big Apple event)
- #Megacon (Megacon convention)
The easiest solution is to simply use an abbreviation of the event’s name but you can certainly work the angles to find one suitable for the cause. Talk with event organizers to find whether they already had ideas in mind otherwise claim your own hashtag for your community to follow and start the Twitter chat.
Push to the live blog
While you’re doing your Twitter thing you should also take the time to do a live blog during the event because you gain the added bonus of impressions and interaction with your website which may lead to a few individuals clicking through affiliate offers or gaining a higher visibility to pull in advertising.
Throw in multi-media elements with the live blog such as pictures of major showcases, audio clips, notes, personal opinions, press releases, and more.
Hop on over to Twitter and keep your followers updated with the pushes on the live blog and you’ll create a killer ecosystem for information.
Develop a hub of activity
Go one step further with the hashtag discussions and live blogging coverage and pool everything related to the event, its push on social media, major players of the event, and fan reaction into one central hub which works as a newsroom (of some sort) so those just tuning in can get up-to-speed with what’s going on and so regular participants can have access to a “dashboard” for all things event-related.
Consider creating a page specific to the event and begin embedding Twitter feeds, blog RSS feeds of those also doing live blogging, video streams, and other technologies that people are using to do coverage of the event. Alternatively, have an employee or virtual assistant set this up so you can stay focused on the main attraction.
Collect, condense, and highlight
Collect and republish all of the most valuable tweets from the event on your website or within a format that can easily transition onto the 140 character platform. Doing this will highlight the active individuals that made the event buzz-worthy but it will also remind individuals about the major elements which may have been lost in the frenzy during the chats and live blogging. Likewise, it’ll give you archival content that can be used if you choose to re-attend the event next year which will get the ball rolling and make your job easier with each passing attendance.
Just because you’re stuck with 140 characters doesn’t mean you can’t generate a whole lot of interest. Keep your followers up-to-date with the juicy tid-bits that you experience throughout an event and they’ll eat it up like crazy. Who knows – you may turn your active participation with the social media platform into one of your most prized assets for business.