Unless you’ve been living under a rock, you probably know that Black Friday, the day after Thanksgiving, and Cyber Monday, the Monday after Thanksgiving, are two of the most hyped, busiest shopping days of the Christmas shopping season. They’re also two of the most lucrative days of the year for affiliates.
If you’re an affiliate who sells products that appeal to Christmas shoppers such as toys, gifts, electronics, sporting goods, gift baskets or apparel, this is the time of year you need to be focused. Having a plan and executing it now will greatly increase your traffic, the quality of your the amount of your commission you earn.
If you’re looking to make money this holiday season, you have less than a couple of weeks to get your site ready. Have fun with these tips, and be sure to get started today!
Post About Deals
If you create content on your site about Black Friday / Cyber Monday coupons and deals and create unique search optimized pages on these deals, you’ll be creating content that’s great for your readers that’s also great for the search engines. Make sure to get the most out of your headlines and use the keyword “deals,” “Black Friday” or “Cyber Monday,” the names of the retailer, and the names of any products. Do this, and you’ll see traffic pouring in from the search engines.
Delete Old Pages
If you have pages on your site that aren’t earning income, such as reviews of three-year old electronics that no one buys, make sure to pull them down and create a 301 redirect to a newer product on your site.
Tell Your Friends
Make sure that everyone in your personal network … friends, family colleagues and acquaintances, knows about your site, the great deals, and the fact you’re there to help them find the right gift. Then ask them to tell their friends, through word of mouth, email and social media.
SEO for Holiday Keywords
While we’ve discussed the benefit of optimizing your site for product names, brand names and model numbers, we’ve haven’t gone into depth about holiday keywords. Look for combination of gift names and the people who might receive them, such as “gifts for coworkers” and “presents for grandmothers.” Optimize for some of those terms as well and you’ll maximize your traffic and sales.
Do you have other tips for affiliates during the holiday season? Let us know in the comments!