The Web is so massive that individuals just making their presence on the Internet may have a troublesome time getting noticed since the established, big sites have already captured the large segments of the market.
Likewise, sites with age (perhaps yours) will see its ups and downs as new competitors and existing giants clamor for the hot keywords within your respective industry. Effectively obtaining these high search rankings, for major keywords, can have a profound impact on your online earnings but since the competition is ever-growing you will need to shift mindset from the “main” keywords to those that would come under the label of the “long-tail”.
What is the long-tail keyword?
The long-tail is really just about finding the real keywords individuals use to find specific information.
An individual may start with a broad keyword but then make their way to the specific (long-tail) because it will (hopefully) display a greater focus of information whether it’s products, services, or informational resources.
- Short: Bicycles
- Medium: Mountain Bikes
- Long: Best Mountain Bikes for Northeast United States
In essence, you have to think as a person on the other end of the screen that’s doing online research to find specific information and match their query.
Read our guide: Research & Understanding the Long-Tail Keyword.
Improving Traffic with the Long-Tail
After reading our guide and gaining an understanding of the process of finding long-tail keywords it’s time to put them into (profitable) action.
There are dozens of ways to utilize the long-tail but here are five that we’d recommend to get started:
- Highly Specific Reviews – Consider going after each and every product within your niche and giving them a review. Go on to Amazon.com and search for the top qualifiers and then apply the specific brand, category, and name to your reviews to ensure you cover every element of your keyword usage. Likewise, use industry terms to describe the various elements rather than using generic, conversational words that don’t apply to the product.
- Regional Roundups – As per example, consider doing ‘regional’ style roundups and lists. You could create these lists based on the weather, terrain, local events, lifestyle, and more. Soon enough you will have dozens of posts that apply to all areas of the world while working the long-tail angle of keywords.
- Local Authority – Operating a local website will give you the benefit of doing coverage of local events and news. Take advantage of the little coverage your town may have in larger publications by becoming the source of local information.
- Event Coverage – You’ve probably seen many conferences through live blogging – go the extra mile and make pieces of content related to the attendees, products, services, and resources you hear and see mentioned at the events. Not every bit of coverage will gain a whole lot of attention but the collective long-tail search will certainly give you a healthy boost in traffic.
- Personal Highlights – The media is very obsessed with celebrities and stars but what if you turned the tables and highlighted the little guy? You’d be amazed at how grateful and active an individual will be if you talk about them because they’re most likely not used to coverage; you could use this to highlight business individuals within your market, get a boost to your traffic, play nice with competitors, and ultimately create a resource for consumers to find the good people behind their products (which you share through an affiliate link).
Obviously you can take any content ideas and pair them with long-tail keywords; doing so will help you rank for terms all across the board rather than just a few specific, highly-competitive, volatile keywords within your niche – – which allows you to create long-term search growth.
Will you capture the long-tail market for your niche?