According to exclusive data from comScore, obtained by TechCrunch, the social image-sharing site Pinterest has hit 10 million US monthly unique visitors faster than any standalone site in the history of the internet. Think about that for a second. This site has quickly become one of the hottest in the country, not only in terms of the number of users and visitors but also the amount of attention it is receiving in Silicon Valley.
ComScore stats show that Pinterest had 11.7 million unique visitors in January 2012. This is a huge leap when compared to the 400,000 or so that the site received last May.
Although users are not spending as much time on the site as others, such as Facebook, the average user is browsing for approximately 98 minutes per month.
Why has this site become so popular? Who is behind its massive growth in such a short period of time? The 18-34 year old female demographic is eating up Pinterest and all that it has to offer.
Although Pinterest is growing fast, there is still one burning question to be answered: when is the site going to get serious about monetizing its content and large user base? There is a good chance that the site is already earning big money through affiliate links, however, branded pages and branded pins could help push revenue to new heights.
Pinterest is growing fast, setting records, and connecting people from one side of the world to the next. Is this the next big thing? If the company can find a way to move from an affiliate only revenue model to other monetization strategies, the answer may be yes!