Google Adsense is a webmasters dream because of the ease of implementation and potential for incredible earnings with the right niche and traffic numbers.
The inherent problem is that many webmasters rarely take full advantage of the Adsense platform and wind up dropping the program or waiting months on end to ever see their first payout; the blame can be pointed toward a lack of understanding of Google Adsense along with failure to experiment with the money making platform.
I’ve been using Google Adsense on my websites and blogs for years now, earning decent money, but more importantly: discovering what works and what’s a load of bull.
In this article, I’d like to share a collection of strategies and tactics to increase your Google Adsense earnings from where they should be placed to how to effectively get the most from each page without doing much more than a few tweaks here and there.
Sound good? Let’s do this …
Create Informative (but “Passable”) Content
What does that even mean?
Content, as you know, is that gets people to your website; it’s what search engines index (search placement), can be used to promote your brand/products/whatever, and gives people a reason to stick around and simply put: the reason people use the web.
Your content needs to be informational, first and foremost. Content needs to have a reason to exist whether it’s to teach, review or just entertaining. However, your content also needs to be “passable”.
Passable content are articles and posts, on your website, that will share the information you promised but just “shallow” enough so that readers are ready to dig further into your recommendations – in this case, they’re more likely to click on the advertisements.
For example: I could write a detailed article that shares every piece of information on a certain subject and then tell readers to dig deeper into my website with a link OR I could write content that is somewhat ‘incomplete’ that gives the readers a reason to look into what’s being advertised on your website.
The advertisement, in this case, becomes the additional information or call-to-action when placed intelligently on your website; this greatly increases your click through rate and your overall earnings.
Use what Works and Leverage the Rest
Placement is another element of making the most from Google Adsense; an incorrectly placed advertisement will have little to no gain on your website despite any amount of traffic you throw toward it.
Straight from the horse’s mouth, Google has published case studies and reports that share which areas have the greatest click through ratings; likewise, they openly share the highest performing ad units because, after all, they want to make money just the same as you do.
Check out this link about Google Adsense which has published reports and suggestions Google has detailed as being the best options for Adsense placement on your website.
From my own experience, I’ve found that placing an advertisement in the top-right of a sidebar to be enormously effective with gaining ad clicks because it’s a common area for individuals to find ads.
Other areas to place your Google Adsense ads include:
- A banner across the top of your page – next to the logo
- Advertisement at the end of the post and before comments
- Adsense injected within the body – creating a “break” for the readers
Once the placement is down pat – it’s only a matter of leveraging what works to increase your Adsense profits and click through ratings.
Over a month or two of running your Adsense, I would recommend that you take the time to begin blocking low performing ad networks which can be accessed within the Adsense dashboard. Likewise, you should filter out the ad channels that are no longer performing and receiving clicks on your website; this dramatically changes the way you earn with Adsense and should be a continuous process of tweaking to ensure the right ads are being displayed on your website.
Make Everything BIGGER
People have begun to become “blind” to advertising on the web; this means that most advertising has reached a point that people no longer actively noticed them despite the efforts of the advertisers methods such as flashing banners or attractive models.
One way to circumvent this ad blindness is to go bigger. Google Adsense has published reports stating that the larger ad unit, in their Adsense platform, has greater results for the websites they’ve tracked.
Yes, this does mean that more of your content may be pushed below the fold but these larger units have higher click through rating which means a much greater earning for your business.
Likewise, it’s important that you place these ad units around common areas where visitors would normally be clicking such as the comment section at the bottom or next to the social media icons when they’re ready to share. This isn’t to trick users into clicking your ads (that’s bad practice); it’s simply there to make sure that your huge ad unit is right in their face.
Over time, in my personal opinion, this tactic won’t have the same effect because, just like users did in the past, people become blind to these ads; going larger won’t be the difference maker. The solution to this problem, on a short term scale, is to constantly shift around your advertisements so even repeat visitors will have something different to examine when landing on your page.
Know your Visitors and Entry Sources
Look, the major reason that your high-tech website isn’t getting a lot of Adsense play is that your users are probably too sophisticated; they understand online advertising and will actively avoid it or use adblock plugins, in their browser, to completely remove ads from their web experience.
The first thing to focus on is knowing your visitor; the average Joe that is likely to click on your ad. This factor has much to do with their demographics (gender, income, location) but also their overall intelligence.
For example: I would be hard pressed to have high click through rate on a website aimed at web designers because these people see online advertising (and work with it) day in and day out. On the flip side, a topic that is aimed at an older generation may see the ads as far more beneficial because they are new to the web platform or will be more pressed to learn more through advertising.
This isn’t a form of discrimination but there are factors in it; people that are, for a lack of a better term, “less tech savvy” will be far more likely to click on your Google Adsense. In all, your niche topic will carry different demographics so if you choose to go after high-tech individuals than you’re less likely to earn with the platform.
Another item to focus on is where people are coming from to land on your website. People that come from websites that have a younger, tech-savvy demographic can be tweaked to speak toward the content “needs” of their generation. Likewise, entry sources that are sent from websites that have a larger, older demographic will seek different information than that of a younger crowd.
Knowing where your visitors come from allows you to make the necessary tweaks and ad placement changes so that visitors aren’t ‘blind’ to your advertising and so that you’re writing content which Google matches with appropriate, generation-specific advertising.
Test a Temporary Hiatus
Google is a bit confusing at times; on the SEO side, they tell you that more advertising means you’re less likely to be accepted as an authority (because they see your site as too ad heavy) but, on the flip side, Google Adsense will alert you that your website could be displaying more ads.
Where’s the balance?
A while back, I did a test where I completely removed the Google Adsense ads from my website. Earnings, obviously, went down for that month but it allowed people to “take a breather” from landing on yet another website that displayed ads – it was a change up from the usual.
A month later, I turned the Adsense ads back on and my click through rating shot through the roof because people were now reintroduced to the advertising, marketing messages were relevant and because there was a fresh set of eyes landing (and digging around) on the website.
Try it. Take the temporary hit from making your Adsense check and see if you see a greater increase in your ‘time on site’ and less ‘bounce rate’ because people aren’t put off by your website having ads and then sling them right back on, a month later, to build up a quick spike (making up for the down time).
Final Thoughts and Suggestions
Adsense can be a great addition to your affiliate marketing business (and other projects) because it’s a quick way to monetize a website and develop different income streams.
Optimization through ad placement, testing, tweaking, leveraging, and your own involvement through content production will have vastly different results than any other individual but these tactics have been tried and tested in a real-world environment; your own results are completely up to how willing you are to try new things.
Do it. Add Adsense on your website along with your affiliate promotions; see what works best, optimize and increase your bottom line. There’s no pain in adding Adsense; this is one thing you definitely want to give a go sometime in your business lifetime.