One of the most effective ways to make money online and drive quality leads and volume is through pay per click marketing.

Search engines are the back bone of the internet, so when you start advertising in the search results, you are guaranteed to find results… yet finding profitability it still a task many are having problems with.

No matter if you are a newbie who wants to get started in pay per click marketing, or a full fledged veteran making thousands daily… the principles still apply for both.

Let’s cover some of the top tips that every ppc marketer can use to improve their click through rates, ad positions, rates and overall conversions.

  1. Don’t Skimp on Your Web Hosting Plan
    This one is kind of a no brainer, but it’s amazing how many online marketers will spend thousands of dollars a month on their budgets, then only $10 a month on their shared web hosting! If your site is down for just a small fraction of time, you are likely going to be paying more for your ppc costs than you are for your hosting!
  2. Split Test with All Search Engines
    Not all search engines are created equal, nor do they have the same advertisers or traffic. Google is still the King of traffic, but Yahoo and Bing are still big players. Don’t put all of your eggs in one basket, as you may be missing out on big profits in another search engine.
  3. Play Around with Third Tier Search Engines
    Not everyone has the patience or skills to make pay per click marketing work for smaller search engines line 7Search of LookSmart, but these places have been around forever and are still making a ton of money today. Smaller search engines usually have a lot less traffic and lack in quality, but they can still be monetized!
  4. Are Your Ads Mobile Ready?
    Everyone has been talking about mobile marketing for the past decade now, and we are finally in full swing and the transition is happening fast. Pay per click ads will still show up in the search results when using a mobile device, and you are going to have to pay for these clicks… make sure people can view and use your landing pages when they get there!
  5. Speed Up Your Landing Pages and Performance
    Keeping your landing pages and leads in mind, it’s always important to make sure your landing pages are up and running at all times and at max speed. Run a quick speed test on your landing pages and web sites and see where there is room for improvement.

These are just a few of the many tips and tricks that it takes to master the world of pay per click marketing and staying up to date with the latest ppc trends. For more useful information and tips, be sure to check out the useful resources below.

This post was written by Zac Johnson

To learn more about how to maximize revenue potential and build a successful blog, please visit my affiliate marketing blog at or follow me on Twitter @moneyreign.