Content can go a long way but when it’s only in the text format than you have a limited reach to as far as it may go. One way to overcome certain barriers for your content being found is by changing the format into audio. Audio allows you to work the angles whether it’s a podcast, physical CD, or an addition to the post for blind visitors.
The following is a very simple method to changing it up and adding audio into your offering:
The DIY Method
The DIY approach to creating audio content is just as easy as typing – in reality you may find it your preferred method. You may feel that your voice isn’t “up to par” or that it sounds funny but overcome that obstacle because having it your voice in the audio will aid in your branding.
With that being said – here is how to get started producing your own audio …
What you’ll need:
- A decent microphone
- Audio editing software
Many laptops have built-in microphones which provide more than enough quality to get started with recording audio but you should consider upgrading to a professional podcasting microphone (found for around $100) if you plan to take this format seriously.
The audio editing software may also come at a cost but we’d recommend using Audacity because it’s free, simple, and has everything needed to get started.
What you’ll do:
- Record the audio
- Make tweaks to the levels
- Publish the work
The process, for our situation, is fairly simple. All you really need to do is read off from one of your most popular posts, word-for-word. While you’re reading, you could also inject additional insights you may have gained after the original publication.
From there, load up a program like Audacity and chop off any areas where there is a long silence such as the beginning, pauses in the middle, or during the end. You may also want to use sites like Fiverr or AudioJungle to find introduction and outro music for your audio.
Lastly, save the work as an MP3 and put it out there on the web whether it’s on a podcast directory or embedded within your content page.
The Paid Method
Professional voice dubbing is readily available on websites such as Fiverr where, for five dollars, you can record a number of minutes, sound, accent, and even translated!
Depending on your speed you could save a great deal of money by hiring out the voice over process if you don’t feel you have the time to do the full recording plus edits. Take some time to consider what your time is worth and then reach out to these individuals offering the service – make a great relationship – and keep turning out audio formats for your text-based content.
An Item to Remember
Lastly, do remember that you don’t have the benefit of links within your audio content – you have to say what you’re referencing which may still provide an issue if it’s a long URL. For this reason you should try using URL shorteners or plugins that allow you to use your own domain (but in a shortened manner) as this will allow you to easily share these links and still record the traffic coming from the audio.