Google came down hard on backlinks.

If you haven’t you should certainly take some time to look into the Google Webmaster Tools and see which backlinks you’re being penalized.

A good amount of these links you really won’t have control over.

They were probably built so long ago that it’s somewhat futile to spend all your time getting them removed but it doesn’t mean to skip over this task – just go after the ones that look to matter.

Courtesy Goes a Long Way

There is the disavow tool built into Google Webmaster Tool which will signify there is a bad link but from what I understand this takes a lot of your time and it’s not always effective.

Recently I received a very simple and to-the-point email (that was very courteous in nature) politely requesting that I remove a bad backlink from one of my domains.

Here’s what it looked like:

I also received another email that was very similar asking not for the link to be removed but for it to be no-follow (I assume, now, that this task must have been outsourced to a VA or through a company).

That’s really all there’s to it.

  • Subject: Link remove request (that got my attention)
  • Body: Who they are, why they’re contacting, and their appreciation (that was quick)

This email should take no more than a minute or two to write and send out. It just requires a bit of effort identifying the bad links, finding the contacts, and sending it on over.

Note: Make it easy as possible for the recipient. Make sure that you’re sending a live link or even an attached screenshot so they can see right where the link is without spending a lot of time digging for it.

In fact – I’ll create one for you:

Hello [Name],

My name is [Name] and I operate the website [Domain].

It has come to my attention that I have been penalized, by Google, for a link coming from your website and would kindly request if it could be removed.

The link is on the following page: [Link]

The keyword use: [Keyword]

The URL: [URL]

Again, I would be greatly appreciative if you are willing to remove this link.

Thank you and hope to hear back from you soon,


With a simple, courteous email you can most likely get a few of those bad links removed and begin rebuilding your ranks now that they’re gone.

It can’t hurt to try especially if it takes just a few moments of your time.

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