I hear this question a lot… “What social media sites should I use?”
Each platform provides a very different experience and that experience draws different types of audiences. It wouldn’t be worth the effort for your business to be on a social platform that doesn’t attract your type of customers. Your efforts are best suited to the platforms that matter for your industry and brand.
Here is an excellent infographic to answer this question – have a look…
Infographic made by QuickSprout.