One of the most popular blog topics at AffiliatePrograms.com is sitebuilding. When we post information on how to create, tweak and manage your website, you just can’t get enough.
And when we post about the open source content management system WordPress, our traffic goes through the roof. In addition to traffic, our posts about WordPress inspire more questions and feedback than those on other important topics, such as link building, choosing a program and creating content for affiliate websites.
It’s not hard to figure out why WordPress is so popular. As someone who’s built nearly 1000 websites and more than 200 in WordPress in the past year, it’s not hard to see why affiliate marketers, and the web world as a whole, love WordPress. As of the writing of this post, more than 66 million sites around the world are managed using WordPress. In 2011, more than 100,000 WordPress sites are launched every day.
Webmasters, bloggers and small businesses have taken to WordPress in a frenzy that’s never been seen in the open source world. And while the rest of the world is flocking toward WordPress, the affiliate marketing community is also embracing it.
If you’re an affiliate marketer and you haven’t gone crazy for WordPress, I’m going to show you why you should check it out today. If you’ve already switched to WordPress, have a look at the reasons below and let us know about your experience in the comments.
Reason #1: It’s Free and Easy
One of the things that draws people in is that WordPress is free. That’s right … you can make hundreds of thousands on your affiliate website and never have to pay a penny for the use of WordPress. But even better than free is the fact that it’s easy. Many hosting companies allow you to set up WordPress as a one-click install. All you need to do is login to your CPanel account to make it happen.
Reason #2: It’s Customizable
With thousands of themes and plugins, there are literally millions of configurations you can add to your WordPress site. While many affiliates are initially drawn in by the thousands of free WordPress, I recommend using a solid and trusted premium theme framework such as Headway Themes, Thesis or StudioPress.
Like themes, plugins give webmasters a wealth of options. With approximately 10,000 plugins available for WordPress, you can do just about anything you want to enhance the usability or functionality of your site. Some of the most popular plugins improve SEO, help you integrate with Social Media, and make your site integrate with Google Analytics more easily.
Reason #3: It’s Great for SEO
While ease of use and customization is important, for many affiliates, the SEO friendliness of WordPress is the most important reason to use WordPress. WordPress sites do well in the search engines because they’re so easy for the search engines to spider. This is because the content and functionality of WordPress are set up in a way that’s easy for the search engines to figure out what your content is about and quickly rank it when updated.
Do you love WordPress? Hate it? Leave your feedback in the comments below!