How well do you know your website? It’s code? It’s speed? It’s usability?
Some only see the website on its surface. They see the pretty design and they absorb the content. But underneath the hood is line after line of code. Though a site may look pretty it doesn’t necessarily mean that it’s performing to the best of its abilities.
When the site code is a mess or the site elements are out of the place you are secretly sabotaging your full potential. It’s well known that elements like website speed is a factor for search ranking. User experience is just as important because if they stick to your site longer you have a greater chance of driving them down the conversion funnel.
The following are tools that can run reports on your website. I chose three so that you can get a good understanding of what’s under the hood and how it can be improved for the user and search engines.
1. The W3C Markup Validation Service
The W3C markup validation service will tell you the errors within the code of your website. This is especially helpful because these errors could be causing a conflict with your scripts, plugins, and other web elements which could cause the website to look very different to others using certain browsers.
Go through the list and fix these problems. Doing so is a website development best practice.
Check your website at: http://validator.w3.org/
2. Pingdom’s Website Speed Test
The speed test tool by Pingdom is a great tool for understanding how long your site takes to load for people. We all know that people are finicky which means that if a site is taking longer than a few seconds to load they are going to bounce. This tool can help you understand all the stuff under the hood that could be slowing down the website.
Work on optimizing the code and media for your site to reduce load time. By doing so you’ll get a few extra points toward your SEO grade.
Check your website at: http://tools.pingdom.com/fpt/
3. Hubspot’s Marketing Grader
The marketing grader tool put together by Hubspot is pretty nifty in terms of understanding the bigger picture. It’ll tell you where you could improve your website in terms of marketing potential such as whether you’re doing well with your blog, being active on social media, and other elements that makes your blog sociable and prime for conversions.
Take the results with a grain of sand but do work on including any that you don’t see present.
Check your website at: https://marketing.grader.com/
It’s never too late to fix the problems with your website.
By using these tools you may reveal a whole mess of mistakes within the code and the efforts you put into to marketing and building a great site.
Try your website on these three tools. Record the results. Then take action so it can perform to the best of its ability.