As web site owners, bloggers and affiliate marketers, we are all addicted to stats. One of the most addictive stats and reports that we can look up is the incoming backlinks we have to our web sites, blogs and landing pages. It’s always interesting to see who is writing and talking about the content on our sites. Usually you will get an email from the site owner or author when someone writes about you, but many times you don’t.

Fortunately there are some interesting and useful backlink checkers and search ranking tools out there to keep us in the loop. Let’s take a look at some of the top methods you can start using to keep an eye on your backlinks and search rankings.

SheerSEO’s Backlink Checker

Many web site and bloggers like to have their own littler arsenal of software applications and in browser plugins that can help them pull reports and linking stats for their sites. SheerSEO has created an excellent piece of software that can pull various linking and ranking reports. One of the my favorite features is their backlink checker which allows you to pull reports on if your link partners are actually keeping your links on their site or removing them without your knowledge. You can download a free 60 day trial of this software from their SheerSEO.com web site.

LinkDiagnosis.com Checker

Keeping the concept of in browser tools and plugins in mind, LinkDiagnosis.com has a very cool tracking feature on their web site for seeing web sites that are currently linking back to your site. You can pull a simple report right from their site, which will show the url of sites linking back to you, and the actual anchor text used. If you would like to access all of their information and stats, you will need to download their free Firefox extension.

SEOBook Tools

When it comes to SEO learning and free training tools, SEOBook.com is a must for any web site owner or blogger. Loaded with free search tools, browser extensions and resources, it’s a very comprehensive resource site that anyone can appreciate. To unlock all of the tools and features, you will need to sign up for a free account through their web site.

No matter what type of web site or blog you run, knowing how to track and manage your SEO, link building strategies and where you rank in the search engines is key. Be sure to take a look at the many different reporting and management tools out there and see which are best for you.

This post was written by Zac Johnson

To learn more about how to maximize revenue potential and build a successful blog, please visit my affiliate marketing blog at ZacJohnson.com or follow me on Twitter @moneyreign.