Ad networks are one of the best revenue-generating resources for websites. With minimal effort and little technical skill, even small websites can produce lucrative earnings. Joining an ad network and featuring banner, button and text link ads on your website can dramatically increase the money-making capabilities of your site and contribute to the long-term success of your online business.

What are the signs of a high quality ad network? The following are just a few of the key features you should look for before you decide which network is best for your website.

  • Great online reputation with publishers
  • Reasonable payment structures
  • Numerous ad options
  • Quality advertisers and campaigns
  • Predictable payment schedules

Which ad networks are popular with online publishers? The following top five ad networks are just a small sample of what’s available. Research your possibilities and consider the potential benefits of each network before deciding which is right for your specific needs.

1. Google AdSense

The undisputed king of online ad networks, Google AdSense is also quite often the most profitable. Not only is the AdSense program easy to use, it also offers a range of advertising options. Publishers can alter the color and appearance of ads to match their websites, which can dramatically improve click-through rates. Google AdSense also features numerous ad options and sizes, ranging from banner ads to text link ads.

The greatest benefit of this ad network is that there is no traffic minimum for websites in order to join. Whether you have 500 or 500,000 visitors per month, you can place ads on your site and start generating revenue.

2. Fastclick

As one of the most popular ad networks, Fastclick offers a range of features that make this an ideal program for publishers both large and small. You can choose from a range of ad options, including small banner ads and large half-page ads. The minimum traffic requirement is a very reasonable 3,000 unique visitors per month. If you have a growing website, this might be the perfect option for your needs.

3. Casale Media

While this ad network has a minimum traffic requirement of 10,000 unique visitors per month, it’s excellent reputation and fast payouts have made it a popular choice for many Web publishers. Casale Media offers a range of ad options, with plans to expand their available options. This option is a great choice for those who have a medium- to large-sized website and are looking for a solid and reliable ad network.

4. Tribal Fusion

Tribal Fusion is another very popular ad network that has an excellent reputation with online publishers. With the minimum daily impressions set at one thousand, this network is best suited to medium-sized and large websites that can deliver solid website traffic on a regular basis. The excellent reporting tools and control options offered by Tribal Fusion gives publishers the ability to manage the ads on their site and maximize their earnings potential.

5. AdBrite

While smaller than some of the major ad networks, AdBrite is becoming increasingly popular with small and medium-sized websites. Offering contextual advertising similar to Google AdSense, this ad network provides a range of options that make it an ideal choice for publishers looking for a consistent network.

Before You Choose an Ad Network

Not all ad networks are created equal. In order to get the most out of the available advertising space on your website, it is important to choose ad networks wisely. Some ad networks target high-traffic sites only, while others provide options for even the smallest of website. Before you decide which one is right for your needs, consider the requirements and general reputation of each potential ad network.