Top Affiliate Programs for Valentine's DayNow that we’re almost through the Christmas and New Year’s season, it’s time to think about the next big holiday for affiliate marketers. And that’s Valentine’s Day!

In 2011, the National Retail Federation, an industry lobbying group for online and brick-and-mortar retailers, found that the average U.S. shopper spent $116.21 on Valentine gifts in 2011, 12 percent more than 2010. That accounts for more than $15.7 billion in total retail spending.

As an affiliate, there’s a great opportunity to create a quality site and capture some of that enormous holiday traffic.

Today, we’re going to look at a few affiliate programs you’ll want to consider:

Traverse Bay Farms / Fruit Advantage

Chocolate and cherries are top gifts for Valentine’s Day, and this merchant provides both! You’ll earn a high commission rate from this company … and they boast a 10 percent conversion rate, which means you won’t be wasting your traffic.

Commission: 10-20 percent
Cookie Length: 60 days
Network: ShareASale
30 Day EPC: $73.67
7 Day EPC: $86.52

If you think your readers might be looking for a way to fix up their appearance before the holiday, this is the merchant for you! They sell an eyelash enhancing serum that transforms brittle, short, sparse, thin lashes into fuller, healthier, thicker-looking lashes and brows in just a few weeks. This affordable product would work well with a fashion or beauty site for health-and-beauty conscious readers.

Commission: 15 percent
Cookie Length: 90 days
Network: ShareASale
30 Day EPC: $18.64
7 Day EPC: $44.43

James Avery

James Avery is a leading jewelry designer, manufacturer, and retailer in the southern US. They design, manufacture, and sell quality sterling silver, gold, and gemstone jewelry. All of their products are original designs. While their designs and Christian marketing messages won’t appeal to every buyer on the web, they could appeal to women, and the men shopping for them, in a very narrow niche. And while we normally avoid recommending programs on this website that are that narrowly focused, their EPC is intriguing.

Commission: 6 percent
Cookie Length: 45 days
Network: Commission Junction
3 Month EPC: $68.40


While FTD isn’t as price-competitive as other upstart rivals, it does have a brand name that people trust. They’ve been in business more than 100 years and created the worlds first floral network. This program would be a great addition to a shopping or coupon site, or a site that reviews potential last-minute gifts. However, the short cookie length leaves a little to be desired.

Commission: 10 percent
Cookie Length: 1 days
Network: Commission Junction
3 Month EPC: $62.41

What affiliate programs will you be promoting for Valentine’s Day? Let us know in the comments!

Photo Courtesy of Foxtounge via Creative Commons.