As we’ve discussed before, social media tools such as Twitter can have a terrific impact on your search engine optimization. With Twitter passing 400 million registered users, it makes sense that you establish a presence on Twitter in order to build a following that drives direct traffic as well as helping you with your site’s search engine ranking.
Social media’s impact upon search is evolving. While many erroneously think that Twitter and Facebook aren’t considered by Google when developing search rankings, the opposite is true. Early in 2011, Google announced that it would begin paying more attention to social media in as it prioritizes content for its search results.
So if Google is paying attention to Twitter, doesn’t that mean you should too?
If you want to make sure that you’re getting the most SEO juice possible from your Twitter account, here are five easy tips for you to follow.
Tip #1: Optimize Your Twitter Account
This is the best and first place you should start. You’ll want to make sure you’ve got a good username for your brand, website or service. Make sure your keywords are in the first 30 characters of your description. And finally, include your URL in your profile. It’s a terrific “nofollow” backlink that can generate traffic for you.
Tip #2: Use Keywords in Your Tweets
Just like everywhere else you place your keywords, getting them into the beginning of your tweets will have the most impact. Focus on the first 40 characters of your 140 characters.
Tip #3: Get Retweeted
If you create great content, others will share it. That allows for your message to be spread far and wide. And if your message includes a link to your site, all the better. Just be sure to leave some extra room in the 140 character limit so that your retweeters don’t have to edit your tweet before sharing.
Tip #4: Use the Hashtag, Baby
If you don’t know what a hashtag is, it looks like this: #hashtag, or this: #affiliatemarketing. All you need to do is add a pound sign before your keyword. Hashtags can be very useful if there’s lots of news going on in your niche, or if you’re working in a retail niche that people would naturally search for, such as #shoes.
Tip #5: Reply and Retweet
If you’re new on Twitter, you need to build a following and get people reading your content. The best way is to do that is to be engaged with others. Find tweets that would be of interest to your readers and reweet them. Find tweets from other people that you enjoy and reply to them. Just like other types of social media, get involved and start conversations. You’ll be surprised at how quickly you build a following.
The important thing to remember about Twitter is that it’s not going to build your business alone. But if you follow these tips, you’ll find that it enhances your traffic and your search engine results. And when you combine Twitter with other strategies: great web content, Facebook, email marketing, you’ll find out how it can take your business to the next level.
Are you on Twitter? Follow me @greerjb and send me a tweet. Looking forward to hearing from you!