In Part 2 of our beginner guide to website flipping I want to take you through the process of developing the website at its core.

At this time we’re not going to focus on content just yet; we want to ensure that it’s setup so that once you do begin adding it in you can do so knowing the site is primed for SEO, visibility, usability, and interactivity.

As noted – the purpose of developing this site (as opposed to purchasing an improving one) is so that you gain the experience of creating the complete package. Once you understand all that goes into these types of sites you’ll be flipping you can easily make the transition to investing and flipping.

With all that being said let’s do a breakdown of the theme and layout to maximize your efforts:

Main Pages

The home page is, obviously, where you’ll catch their attention so it’s important that it’s not only attractive but puts the best content forward to encourage visitors to dig deeper.

In a way you need to look at the home page as a pyramid in which they start at the top and make their way further down to the really good stuff (the stuff that is going to sell).

Here’s how you can imagine it:

  • Slider – The slider is attractive and a great way to put your best content forward. I would recommend having at least 3 slides that point to the evergreen content such as in-depth tutorials, reviews, or a gigantic list post.
  • Categories – It’s good to break up the layout with different sections that shows categories of content so people don’t need to endlessly scroll the usual blog format in order to find something good to read/view. I would recommend, at this time, to use a magazine-style layout much like you would find on news websites.
  • Social Proof – People want to know that the information contained on the site is legitimate and one great way to convey that idea is through social proof. Have a section which shows the number of social followers, shares, and even testimonials (if you have any) to give the site some proper branding and support.
  • Lead Capture – Though you’re going to sell the email list it’s important you build one in the early stages to ramp up the traffic and give the sale a greater incentive by passing over the list. Like any site just go ahead and create a lead incentive and place your email opt-in up on the top.

I would like for you to go back over to Flippa and take a look at the sites that are selling; you’ll notice there are similar themes by those that do quick builds and flips. Try to replicate this layout because that’s what’s helping them be sold.

Support Pages

As for the support pages and all those others you really don’t need too many (or get too deep into them) because you’re not attempting to build a branded website (since it’ll be flipped).

There are a few pages you’ll want to include:

  • About – This one isn’t going to be your personal story. Instead, it needs to be more around the notion of why you created the site and what people can expect from it. It’ll be generic because it’s a placeholder until someone scoops it up in a sale.
  • Privacy/Terms/Etc – Go ahead and make these pages so the next owner doesn’t need to fiddle with them. This also covers you in terms of offering reviews and using a bit of affiliate promotion while you’re still under ownership.
  • Sales Pages – These are your money makers so you need to put a lot of effort into them. They can either be lead pages that you’re using from external traffic or perhaps a type of page that allows individuals to download whitepapers and other in-depth information that isn’t covered through blog posting. It can also be a page which lists products much like a shop page.

Outside of those three you are left with filling in the blog content which is a different topic and next in the series. Get these setup but generic since they’ll inevitably be changed.

The Flow

What you want to do with the site is make it passable in the sense that it’s not meant to keep people on too long. You don’t want them spending hours on the site and then going along their merry way. What you do want is to create it so it funnels individuals to one of the sales pages, exits them through an affiliate link in a post, or get them to sign up.

If you think of it like that pyramid you’re starting them with a focal point from the home page. From there they get to explore the topic. At the bottom there are all the items in place to get them to convert on a product or service. By maximizing this usability and flow you can pass off a lucrative money maker which can improve how much you’ll earn from flipping the site.

That’s all for now in this part of the series but stay tuned because I’ll get deeper into the subject of content which is where you’ll begin earning nice money, building up that traffic, and making the site attractive to buyers.

Image by cohdra