There’s always many things to do when you’re launching a completely new business or joining a new niche. If you want to be successful, you need to set your initial promotions in place, reach out to your partners, take care of some advertising, etc.
However, this article talks about something that is an absolute must-do – setting your site in a proper way.
Here we go, 7 steps to a smooth website launch:
1. Setting up WordPress.
Keep in mind that you always need to use the most recent version of WordPress. That way you get the most optimized system with the newest security features.
Also, try these plugins to get your site started:
- After the Deadline – great proofreading features.
- Contact Form 7 – easy to use contact forms.
- Digg Digg – floating bar with social media share buttons.
- Online Backup for WordPress – advanced backup features.
- Pretty Link Lite – cloak your affiliate links.
- W3 Total Cache – cache your content to make your site load faster.
- WordPress SEO – the best SEO plugin for WordPress.
2. Check your site speed.
If you want your audience to have a good experience you need to make sure that your site loads fast.
3. Set up Google Analytics.
Google Analytics is a great service that lets you not only track your basic stats, but also have a look at your audience and their demographics. The service is free and signing up takes only a couple of minutes.
Once you have an account you can get the plugin: Google Analytics for WordPress – it lets you enable Analytics on your blog with no hassle.
4. Sign up to Google Webmaster Tools.
Google Webmaster Tools (GWT) gives you the possibility to see your website just like Google sees it. You can check your crawl stats, errors, get suggestions on what areas of your site should be improved, and even check what CTRs you have for specific keywords on Google.
5. Set rank tracking.
Rank tracking is crucial if you want to know where your site stands on Google at all times. “Googling” your keywords manually won’t give you accurate results because Google will take your previous actions and personalize the results accordingly.
Tracking rank with an external tool is a lot better solution. You can try Market Samurai or SEOmoz.
6. Create basic social media profiles.
These days it’s all about social media. Even if you’re not a big fan of social media, you need to keep in mind that your audience is probably using it anyway, and it’s in your best interest to join the discussion too.
Start with Twitter, Facebook, Pinterest, Google+, and YouTube (if you’re willing to create some videos).
7. Submit your site to Dmoz.
The Dmoz directory by Google is hard to get into these days. But if you do manage to get in, it can give you big SEO props. Submitting your site won’t take longer than 5 minutes, so it’s still worth the effort.
This closes the checklist for having a smooth affiliate website launch. Once you’ve taken care of all of the above you can start promoting your site according to your marketing plan and launch schedule.
What other things do you like to do when launching a new site? Feel free to share.